PRODUCT BUZZ – APRIL 2010

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.

BECOME A WILEY X-PERT. Wiley X Eyewear’s online, self-guided sales training program helps sales associates become “Wiley X-Perts” by learning about Wiley X’s history, military tradition, and full line of products. At the conclusion of each of the three sections (Brand, Technology, and Product), visitors take an online “quiz” to become certified. Those who pass can order Wiley X products at 60% off of retail. Wiley X Eyewear, 800-776-7842, wileyx.com.

RACE TO THE FINISH WITH CLEARVISION. Until May 5, ClearVision is teaming up with IZOD and IMS to offer ECPs a chance to enter its 2nd Annual IZOD IndyCar® Series Sweepstakes. Two ECPs will win a trip for two to attend the 2010 IndyCar Series in Indianapolis on May 30. The prize package includes: roundtrip airfare, transportation, hotel accommodations, suite level tickets to the race, and more. ClearVision Optical Co., 800-645-3733, cvosweeps.com.

EFFORTLESSLY ORDER ABB CONCISE LENSES. The Ophthal-mic Lens Portfolio is a reference guide to the sizes, parameters, features, and best prices available for the wide variety of ophthalmic lenses distributed by ABB Concise. Portfolio includes lenses from well-known manufacturers and also reports on usage and trends. ABB Concise, 800-772-3911, con-cise.com.

IMPROVE WEB SITE VISIBILITY. AllAboutVision.com’s starter guide to search engine optimization teaches ECPs how to optimize their Web sites for better search engine rankings. The complimentary guide discusses techniques for optimizing optometric Web sites for key terms. Other tips include learning how to rank well in Google Local Business results. AllAboutVision.com, 858-454-2145, allaboutvision.com/ecp.

STOCK UP WITH WESTERN OPTICAL. The Western Optical 2010 Catalog has been redesigned to provide more “how-to” information about the company’s extensive line of dispensing hand tools and accessories. Over 35 new tools are included. Now most pliers are available with a foam grip or enhanced steel grip in addition to the traditional vinyl. Western Optical Supply, 800-423-3294,
westernoptical.com.

PATIENTS LOVE TO SEE YOU SMILE. Patient Communication Advisors’ Patients Love to See You Smile is a how-to book for eyecare staff and doctors alike. This quick-to-read primer explains how to enhance the patient experience through quality service and sensitizes eyecare staff to patient preconceptions and emotional needs. Patient Communication Advisors, LLC, 630-983-7652, pca-ce.com.

HYBRID CLS TRAINING BY SYNERGEYES. A new staff training program is available on FitSynergEyes.com. The staff training section includes five modules: overview of SynergEyes lenses; talking to patients about hybrid lenses; integrating hybrid technology into your practice; training patients to handle and care for hybrid lenses; and working with patients with irregular corneas (keratoconus). SynergEyes, Inc., 877-SEE-2012, synergeyes.com.

SOMETHING EXTRA FROM ZYLOWARE. Extra, the entertainment television show, teamed with American Idol judge Randy Jackson to give away a pair of frames from his eyewear collection. Patients can sign up to be an “Extra” friend on extratv.warnerbros.com and enter the secret word for a chance to win. Zyloware Eyewear, 800-765-3700, zyloware.com.

NEWS BUZZ
Mondottica signs international eyewear arrangement with Christian Lacroix to include both women’s and men’s eye- and sunwear.

VisionWeb and VersaSuite launch an integration that enables VersaSuite customers to order spectacle lenses from all VisionWeb-connected labs.

Singer/songwriter/author Jimmy Buffet partners with Orange21 to produce a signature line of eyewear for his Margaritaville brand.

Walman Optical signs license agreement with Callaway Golf Co. to launch Callaway® Sunwear collection.

VisionWeb adds Luxottica Group to its network of suppliers.

Charmant signs license agreement with the Tru Tussardi Italian luxury fashion brand for the production and distribution of eye- and sunwear.

Edge EHR Corp. inks a definitive letter of intent to acquire Goal Software, Inc.

GUNNAR Optiks partners with Carl Zeiss Vision to co-develop, co-market, and co-brand the next iteration of i-AMP® prescription lens technology.

VSP expands availability of its VSP Reveal™ and Reveal Freeform progressive lenses with Optics by Carl Zeiss to all 50 states, Washington DC, and Puerto Rico.

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