LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
|Think About Your Eyes added two new partners, VFO Group (Optelec) and Compliancy Group, who join the 21 current industry partners.
L’Amy America enters license agreement with Canali.
Marchon Eyewear renews license agreement with Calvin Klein.
TJ McMeniman has joined Costa as its new vice president of marketing, reporting to CEO Holly Rush.
Moscot Eyewear teamed up
again with fashion brand Common Projects to produce a second Common Projects x MOSCOT TYPE ONE sunglass. This high-shine, black Italian acetate style incorporates gold temple printing and comes with a leather case and chamois. Unlike the first Type One, this new model is unlimited and available in specialty retail and optical shops as well as Moscot stores. 866.MOSCOTS, Moscot.com.
MAKE WAY FOR GENERATION Z
To help understand the needs of young patients, Transitions has produced new marketing products that include social media graphics, countercards that detail information on vision in childhood development and the need for regular eye exams, and the importance of protecting against UV rays and blue light. 800.848.1506, TransitionsPro.com/Kids.
A GREAT 38
Barbara McReynolds and Gai Gherardi, founders and designers of l.a.Eyeworks, previewed the fall/winter 2017 collection Sept. 9 at both of their Hollywood retail locations to commemorate the company’s 38th anniversary. Commissioned artwork for the occasion was on display: the graphic “Face It!” was created by L.A.-based painter Nina Palomba. Trunk shows and special promotions ran simultaneously that day at nine retail partners throughout the U.S. and Canada. 800.348.3337, LAEyeworks.com.
BLUE LIGHT CLAIMS DEBUNKED
In response to legal issues with improper blue light claims, BluTech Eyewear is hosting “Blue Light: Safe vs. Unsafe Claims,” a webinar co-sponsored by ClearVision Optical, Co. on Nov. 1 at 8pm. Host Adam Berger, MD, will help ECPs separate fact from fiction and provide two blue light programs that ECPs can implement. To register, visit register.gotowebinar.com/rt/8686983370587576834. 800.258.5902, BluTechLenses.com.
|HAPPY SESQUICENTENNIAL Marking the 150th anniversary of Harper’s Bazaar, Safilo Group and the magazine’s team designed three sunglasses inspired by ‘60s “space-age” looks. Harper’s Bazaar reviewed the magazine’s archives to create the limited run “First in Fashion – First in Eyewear” collection, which was designed at Safilo’s NYC global design studio and crafted by its Italian manufacturing ateliers. 800.631.1188, Safilo.com.|