LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
LIGHTING UP SOCIAL MEDIA Actress Jamie Chung and eyewear design duo Coco & Breezy are among the brand influencers who use social media to share how Transitions lenses help them see more comfortably and protect their eyes from harmful UV rays. Part of Transitions’ “The Good Light Project,” this online initiative also has a component for consumers, #goodlightproject, which encourages wearers to post photos of themselves in the brand’s photochromics. Visit Transitions.com/GoodLight. Don’t miss out: Transitions will start accepting nominations Oct. 1 for its annual Innovation Awards, due Oct. 31. Winners will be announced at the 2018 Transitions Academy, Feb. 11 to 14 in Orlando, FL. 800.848.1506, www.TransitionsPRO.com/Awards.
HAPPY FOR HONG KONG Celebrating its 25th anniversary, the Hong Kong Optical Fair returns Nov. 8 to 10. Along with its “Brand Named Gallery” fashion parades, the show will host the 15th Hong Kong Optometric Conference, this year focused on neuro vision rehabilitation. Exclusive offers for new overseas buyers include air and hotel packages. 212.838.8688, HKTDC.com/Fair/HKOpticalFair-EN.
AND THEN THERE WERE FIVE Italian eyewear company Area98 announced the five finalists of its first annual Coco Song Award, a competition it co-sponsors with Harim Accademia Euromediterranea, which offers professional training in creative arts. Evaluated on uniqueness, wearability and merchantability, the sunglass prototypes were designed by students who undertook an internship with the company. The winner will be announced Oct. 9 at Silmo Paris, and Area 98 will produce the winning design. Area98.it; Facebook.com/Area98Eyewear; Instagram: @area98eyewear.
CAMERA AT YOUR TEMPLE TIPS From ClearVision Optical comes the Op collection with a PogoTrack camera. Six ophthalmic and six sunglass styles for men and women feature the wearable technology that comprises a magnetic strip on the temples to which the PogoCam is attached. Wearers can now take hands-free photos and HD video. The platform paves the way for future wearables such as UV meters and alertness monitors, according to David Friedfeld, ClearVision president, who added: “You can use it with PogoCam right out of the box, but the possibilities going forward are endless.” 800.645.3733, CVOptical.com.
A SWEET SIGHT
Think About Your Eyes (TAYE) launched its heartstrings-tugging campaign “Seeing is a Gift” with one commercial focused on children’s vision and the other for an adult audience. The campaign was developed from TAYE’s market research that showed that reaching the public on an emotional level was the best approach, according to Jon Torrey, executive director. ThinkAboutYourEyes.com.
Polaroid Eyewear by Safilo scored the 2017 ACE Legacy Award in honor of its 80th anniversary.