Participants in this year’s Pacific Paddle Games will receive an exclusive eyewear retainer from Croakies by Hilco, now an associate sponsor of the third annual paddle board race taking place Sept. 30 to Oct. 1 in Dana Point, CA. To mark its 40th anniversary, Croakies will also make available its 2017 product line and 40th Anniversary Collection for purchase during the event. 800.443.8620, Croakies.com.
SPACEY GETS LUCKY
Academy Award-winning actor Kevin Spacey sports the Emery from Lucky Brand, a rectangle style with hip metal hardware, in Baby Driver, this summer’s hit action thriller. Spacey plays Doc, a veteran criminal and gang kingpin. 800.423.3023, DeRigo.US.
Select styles of Vuarnet sunglasses are now available in the men’s department at 10 Neiman Marcus stores across the U.S: Bal Harbor, FL; Atlanta; Beverly Hills, CA; Fashion Island, CA; Topanga Plaza, CA; San Francisco; Paramus, NJ; Las Vegas; Chicago; and Denver. Stores carry a mix of iconic and new models from the French brand’s collections, such as the Edge Round and Glacier styles. 914.495.3701, Vuarnet.com.
Prevent Blindness declared August Children’s Eye Health and Safety month Visit PreventBlindness.org To access free resources and materials.
THIS JUST IN The top trends for fall/winter 2017 from Eyecessorize are out! Athleisure Infusion (sporty and stylish), Elemental Panache (inspired by nature), Fashion Unscripted (high-fashion/editorial) and Sleek + Swanky (understated chic) are highlighted in the fashion kit from The Vision Council’s Eyecessorize campaign. Sent to the consumer media, the digital booklet features products from member companies plus trend descriptions, images and information on eye health. 703.548.4560, TheVisionCouncil.org.
KICK THE (PLASTIC) HABIT
Continuing its #KickPlastic campaign that launched in 2015, Costa is encouraging eyecare professionals to host an in-store #KickPlastic trunk show. Set up your optical with reusable water bottles, tote bags and the newest bio-based resin frames. For the last two years, Costa has committed to reducing its own plastic usage in both its frame manufacturing and at its corporate headquarters. 800.447.3700, CostaDelMar.com.
Carl Zeiss Vision, Inc. and Texas State Optical (TSO) entered a multi-year partnership last month that will give TSO members access to ZEISS lenses, coatings, equipment and support. ZEISS also renewed its partnership agreement with Today’s Vision.
SPY promoted Dana Leshyk to director of product development; she has been with the company since 2015.