POLAROID ENTERS A NEW CHAPTER

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For the past 75 years, the Polaroid name has been synonymous with quality, glare-reducing polarized lenses and innovations that were ahead of their time. Polaroid is the brand known throughout the world for being the inventor of polarized lens technology. With its newest acquisition, Polaroid Eyewear, Safilo Group demonstrates its enduring allure with the introduction stateside of two new Polaroid sunglass collections.

Style No. X8322

BACKGROUND
Polaroid Premium is a high-value collection that combines clean lines and bold shapes which are both modern and functional. In addition to featuring the UltraSight polarized lens (see below), this collection includes a 1.0mm lens with an anti-reflective (AR) treatment on the backside of the lenses.

Polaroid Plus serves the higher-end market of ready-to-wear with a capsule collection of polarized sunwear offering the all-new UltraSight Plus lens.The collection is minimal and urban and boasts pure lines, wearable shapes, and a 2.0mm lens.

Style No. X8311

PREMIUM COLLECTION
Style No. X8322 has the styling of a ‘40’s thicker acetate cat eye in an expansive size. The striated color-on-color layering is clearly of today, but the shape is from the glamorous ‘40s. Also digging back into the treasure vault of classic Polaroid men’s styles from the ‘40s and ‘50s, Style No. X8311 has a Buddy Holly look, but with a larger fit. Double rivets on the front and temples bring the retro look to the forefront along with classic green Polaroid lenses.

Style No. X8319

Unisex Style No. X8319 has solid-colored temples and a horizontal striped front for a look that is flattering on everyone. With a shape reminiscent of the ‘40s acetate pilot, this baby uses striated acetate along with gradient lenses and a small appliqué on the temples.

A completely modern metal look, Style No. X4306 is a mid-sized soft rectangle in three luxurious finishes—all with gray lenses with backside AR. Polaroid is etched on the temples followed by an inlaid stripe of accent color.

Style No. X4306


Style No. X4320 is a classic unisex teardrop metal aviator that incorporates mirrored lenses with its sporty design. Follow that with a top accent brow bar and flattened temples as they come off of the hinge. The Polaroid name is featured on the flattened area of the temples.

PLUS COLLECTION
When nothing but a keyhole bridge will work, Style No. Plp0102/S is the perfect design. With a smooth acetate finish, it sports a
deeper B measurement in

Style No. X4320

today’s hot soft square shape. The subtle metal endpieces fitted onto the temples complete the clean look.

Style No. Plp0202/S is a new take on the navigator style with a little larger flair in the acetate temples and a deeper B. The double bridgealso has a larger space between the top and bottom bars giving this style a contemporary feel.

If your patient wants a characteristic aviator, look at Style No. Plp0201/S. Remaking a classic as only Polaroid can, this style mixes acetate temples with the classic metal front while using soft curves in the shape to create a wonderful unisex teardrop shape.

Style No. Plp0102/S


ULTRASIGHT LENSES

Polaroid lenses found in the Premium collection, UltraSight, are made with a Thermofusion technology which is used exclusively in Polaroid sunglasses.

The lenses are constructed with nine functional elements—the core being the polarizing light filter in the center. Ultra-violet light absorbers are bonded to both sides of the filter. Shock-absorbing layers are also then fused to both sides of the UV absorbers, which makes the lens flexible, light, and impact-resistant.

Style No. Plp0201/S

A scratch-resistant layer tops off both sides of the lenses and completes the lens structure providing optimal durability.Some lenses have a mirror coating as well. The brand also touts that these lenses have crisp optics and no birefringence, so they deliver state-of-the-art optical performance.

Polaroid has started a new chapter with the launch of an exceptional collection that promises to dazzle consumers with fashion and technological advancements.

Kat Leek-Tedeschi is the owner of Kat’s Eyes Optical in Phoenix, AZ.

WHERE TO FIND IT:

Safilo USA
800-631-1188 • safilo.com

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