This ophthalmic collection for men and women imbues Ted Baker’s signature playful yet sophisticated style.

All set for its Vision Expo East debut, the Ted Baker Opulens ophthalmic collection from Tura oozes swanky sophistication.

Eight ophthalmic models (four for women and four for men) incorporate fine detailing and vintage flair for which this clothing designer is renowned.

“With Opulens, we wanted to push Ted’s opticals into a new space, not only as a luxury product with the signature Ted twist, but also as one that inspires and uplifts the wearer,” said Ray Kelvin, CEO of Ted Baker.

In decadent colors of navy, black and gold, or soft tones of blush and rose gold, women’s models (all made in Italy) are both romantic and feminine at the core. Two styles, B761 and B763, feature a striking full brow of Swarovski crystals. B761 incorporates round metal temples and spring hinges for a sleek look. More modern styles B760 and B762 feature more complex construction details.

A thin, acetate front brow on B762 is laminated to metal running throughout the frame front, while B760 is made of custom laminated acetate paired with a metal brow meant to hide the lamination seam. Each women’s frame showcases a three-dimensional carved bow on the temple tip: Look carefully to see the delicate gold “T” in the center of every bow.

“These are designed for the woman who wears the brand from ‘Ted to toe’,” Kelvin added.

On the men’s side, three styles made in Japan and one in Italy include 18-karat gold plating, five-barrel pin hinges, hidden logos and integrated spring hinges in keeping with the brand’s creativity. Models TB805 and TB807 are decidedly retro in masculine round or deep rectangle shapes. Model TB806 epitomizes “hipster” cool with a unique square metal tip and gold plated five-barrel hinges. Style B357’s all-metal frame has an aluminum brow that creates a bolder look without compromising its lightweight feel.

“Tura has created this collection to celebrate everything special about the Ted Baker brand,” said Jennifer Coppel, Tura’s vice president of brand management. “Through this luxury eyewear collection, the brand can fully express its sophisticated yet quirky personality.”

Tura, Inc.      800.242.8872      Tura.com      Orders@Tura.com


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