It may surprise you to know that one of the hottest eyewear lines is a brand that was started by a California surfer, Jack O’Neill, in 1952. Inspecs USA’s O’Neill Eyewear collection features ophthalmics, smaller-fit frames, sunglasses, and ski goggles, and is part of one of the world’s leading active lifestyle brands.
SOMETHING FOR EVERYONE
Whether your dispensary is in the heart of the city, high in the mountains, or at the surf’s edge, O’Neill eyewear will be sure to gain attention. The collection uses a variety of sizes, colors, and materials which makes it ideal for anyone’s visual and fashion needs. Although the typical O’Neill consumer ranges from 16 to 45+, this line can easily cross over to older folks who are young at heart.
For the woman searching for a retro look, take a look at Cali. This full-rimmed frame has a rounded cat-eye shape and features handcrafted acetate construction with a smooth matte finish in sunset fades. It is embellished with precision-molded O’Neill logo plaques.
Male patients can consider Foam. Also full-rimmed, this model utilizes an understated combination style with subtle color detailing on the frame’s front. It boasts matte-finish acetate temples and adjustable banded nosepads.
Another excellent option for men is Webber. A vintage semi-rimless frame, this style is a combination of acetate and metal with several gloss finishes in wilderness-inspired colors. It also has adjustable branded nosepads.
O’Neill also designs smaller-fit frames that range in eyesize from 47mm to 50mm. These styles are aimed at kids and young adults who require glasses that are a bit smaller than standard models. While they’re sized down, they’re not age-specific. Their design, as in Slater, is perfectly coordinated with the styling and quality of the adult mainline collection so each model carries the O’Neill eyewear DNA branding (molded logo plaque, unique carved temple tip, and bespoke nosepad detailing).
Offered for women and men, O’Neill sunglasses include polarized and mirrored options, and all are Rxable. They are available in a variety of colors inspired by the rugged wilderness and multicolored sunsets of the California coastline. Drifter Rx, for example, is unisex with a retro square-shaped front; it’s made from beechwood-effect laminated acetate and is fitted with polycarbonate lenses.
GETTING THE WORD OUT
The P-O-P is as fun and carefree as the frames themselves and includes a soft case, logo block, ophthalmic and sun countercards, and a counter display for eight frames.
No matter where your shop is located, you’ll find O’Neill eyewear to be a compelling brand that is sure to be a hit.
Paul G. DiGiovanni is a licensed optician and co-owner of DiGiovanni Optical Group in Philadelphia, PA.