OMG! FASHION RULES THE KIDS

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IT COMES ON us much faster than we expect, despite hearing the old adage from our friends and family who have been through it. What I’m talking about as a parent is “I can’t believe he’s in middle/high school” or some variation of this. And today’s kids are growing up faster than ever thanks to the high-tech world we live in and the new social media that’s taking on an ever-expanding role.

CLOTHES MAKE THE CHILD
By the time a kid reaches “tweenhood,” say aged 8 to 12, she’s already thrown into the fashion world—she’s clearly influenced by designer brands, what celebrities’ kids are wearing, and peer pressure to conform. And then with the onset of the teen years, full independence sets in and parental involvement in their dress and accessories becomes minimal.

OF THE MOMENT
Floral prints are hot this season as are metallics, especially in high-top sneakers. Look for bright, neon colors and subtle patterns—anything that shows they’re not little kids anymore (definitely not animal prints, for example). Skinny jeans still rule for girls while boys wear low-hanging jeans.

As much as we might want to dress our children the way we did way back when, it’s time to let go at tweenhood into the teen years and enjoy their individualism.

Beth Schlau
Vice President, Editorial

e-mail me at beth@visioncareproducts.com

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