OBSERVATIONS FROM MIDO

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With expanded exhibit space this year following a record-setting 2015, MIDO again showcased trendsetting designs and groundbreaking technologies at the Milan Eyewear Show held February 27-29. VCPN toured the aisles, visited the booths throughout the event’s multiple halls and interviewed the exhibitors to uncover the following design trends that will soon be found in leading international optical shops, making their way onto the faces of the fashion-forward eyeglass-wearing public the world over.

 

SAFILO WORKSHOP

To demonstrate in real time the painstaking handiwork that goes into the artisanship of handcrafted eyewear, Safilo housed an entire workshop at its MIDO booth. The company’s skilled craftspeople were on-hand and in-action showing attendees the multiple steps it takes to fashion a single pair of frames from high-quality raw materials to each uniquely finished piece.

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