Online eyewear sales have evolved into an important component for independent ECPs to offer in order to continue to compete in the optical market. The newly launched ProperOptics.com, an extension of GSRx’s in-store brand, offers patients Internet-based complete eyewear packages. With 280 frame styles (both ophthalmic and sun) for men, women and children, ProperOptics.com’s list prices are up to “50% lower than equivalent branded product, while providing comparable profits to the practice,” according to the company.
“What makes ProperOptics.com unique is that it’s a true extension of the practice,” said David Jochims, CEO of GSRx. “GSRx acts as a facilitator not a ‘middleman’ that keeps some of the profits. As a company dedicated to creating opportunities for independent practices, we feel that ProperOptics.com is a service we needed to provide.”
A wide range of GSRx proprietary lenses are available including single vision, progressive, photochromic and polarized in polycarbonate, CR-39, Trivex and high index 1.60 and 1.67 materials. UV, blue light filter and non-glare coatings are also offered.
Patients can choose to have eyewear delivered either to the retail location or their home and can have eyewear adjusted in the office.
GSRx also provides ECPs with in-office merchandising materials that include window clings, posters, leaflets and countertop displays.
“ProperOptics.com is exciting because it finally gives us an option for patients who leave our practice to buy eyewear online,” said Susan Kaplan, OD, of Family Eye Care of Glendale in Glendale, AZ. “The quality of the eyewear is excellent, and the website helps our bottom line by providing a superior alternative for online shoppers.”