Established in 1981 as a luxury accessories and ready-to-wear brand, Michael Kors is renowned for its elegant styling and classic sophistication. The eyewear line is a meaningful new addition to Luxottica’s many frame brands and is dedicated to reinforcing Michael Kors’ luxury position. The collection is designed for women who live a jet-set lifestyle filled with confidence, glamour, and adventure, and it personifies vintage styling with a contemporary twist.
The collection features 62 styles (27 ophthalmics and 35 suns) for women aged 25 to 54 who are sure to notice that these full-rimmed and semi-rimless frames are perfect for any businesswoman looking to express her flair.
The models come in a range of beautiful materials including custom acetate, monel, and injected nylon. To give the brand its distinctive look, Michael Kors frames feature details such as vintage tortoise, custom acetates, rose gold metal, and flash mirror lenses. The styles incorporate delicate details and interesting textures too. For example, you’ll find luxurious leather, bold metals, and brilliant crystals. Diverse tortoiseshell options push this already luxurious collection into the glamorous category. I personally find the MK Tortoise to be dazzling.
Additionally, there is a special collection of styles that tie directly to the brand’s handbags. The eyewear takes its inspiration from the iconic Miranda bag knot detail. The temples use a treatment known as “The Knot,” featuring Swarovski crystals, leather, or metal in what appears to be a vertical weave through the each temple.
Multiple color options and variations on tortoise give acetate MK4001, a full-rimmed modified cat eye, a very alluring look. This frame features The Knot temples in metal, brilliant crystals, or leather. MK3001 is a metal full-rimmed, butterfly-shaped frame that boasts sleek lines and multi-screw detailing on the temples. A Michael Kors signature logo on a plaque is attached to each temple.
Acetate sunglass MK2002 is a full-rimmed, modified cat eye that sports bold thick temples with subtle details for a bit of panache. It features several colored metals and The Knot temples (MK2002), and glamorous crystals (MK2002MB), or luxurious leather (MK2002QM).
MK5004 is a classic, full-rimmed metal pilot-shaped sunglass with clean lines, soft curves, and the Michael Kors signature name imprinted on each temple. Its Soft Touch technology at the temple tips ensure comfort and slip resistance, making this sun style very patient-friendly.
Also a metal pilot-shaped sunglass, MK5001 boasts a unique brow featuring either a colored plastic or a leather accent piece. You will find the iconic Kors punched MK charm logo on each temple in a circle.
SPREADING THE WORD
The Michael Kors collection has a range of both permanent and seasonal merchandising materials. Permanent offerings include a top-of-counter display, risers, and wall enhancers. Luxottica provides duratrans, window displays, pedestals, and banner towers for its seasonal marketing materials.
The Michael Kors collection from Luxottica is a great example of how luxury and affordability can work well together.
Kendra Klapkehe is the Office Manager and frame specialist at St. Matthews Vision Center in Louisville, KY.
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