ZEISS Digital Lens can meet the new vision requirements of the millennial generation.
More than any previous generation, Millennials (those roughly aged 20 to 34) have integrated mobile digital devices like smartphones and tablet computers into their lives. And they’re finding that these devices create visual demands that traditional single vision lenses can’t meet, causing them the discomfort and symptoms of digital eyestrain. ZEISS Digital Lens from Carl Zeiss Vision, Inc. delivers everything they need: outstanding distance vision, more comfortable digital device viewing, and reduced eyestrain. It’s available in a full range of materials and treatments, including Photo-Fusion‘ by ZEISS and polarized options. The ZEISS Digital Lens is ideal for all-day, all-purpose wear.
Mobile digital devices require continual visual effort to maintain focus and alignment, which fatigues even young eyes. The closer viewing range of handheld devices can also cause accommodation problems well before the typical age of presbyopia. ZEISS Digital Lens relieves the strain by combining a large, single vision-like distance area with an area of plus power (+0.50D to +1.25D) positioned for easy access, and optimized for viewing digital devices. This eases the focusing burden on the eye, assuring relaxed, stress-free vision for all distances, all day long.
In wearer trials, ZEISS Digital Lens reduced reported digital eyestrain by more than 50%. By addressing both distance and digital viewing needs, it’s a standout for younger patients. At the same time, it creates a premium lens category for patients who normally purchase basic single vision lenses-and that’s a big plus for your practice.
Carl Zeiss Vision, Inc. • 800-358-8258 • zeiss.com/lenses