MEASURE YOUR 2017 SUCCESS

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Analyzing the positive impact of your social media strategy is critical to continued success and growth. Reviewing these key areas will help you make improvements in 2018.

FOLLOWER GROWTH
On Facebook, review the insight tools to evaluate your metrics and month-by-month improvements. Take a closer look at these trends to determine what caused these successes or hiccups.

ONLINE REVIEWS
Train your staff on how to ask for feedback. Offering in-office surveys or sending email surveys after an appointment encourages patients to leave a review on your Yelp page, Google page or your website.

ENGAGEMENT AND POST TYPE
Review your posts and identify what types of content received the most comments and likes. Were they posts with images, videos, polls or articles? What topics did they discuss? Take note of the rank in types of posts, and use it to set goals and plan for 2018.

DAY AND TIME
If most of your followers were engaging Thursday at 8am, to continue this trend try to do the same on other days to see if it helps boost your pages even further.

COMPARE TRENDS BY SEASON
Did your back-to-school season show a spike in followers or engagement? This can illustrate when patients are looking for those deals. Make a note for 2018 to plan a promotion or social media contest around this time to ramp up sales even more!

PROMOTIONS AND SALES
Offering a bring-in coupon or promotional code that patients have to mention at check-in are great assets for measuring .

NEW PATIENTS
Did any new patients find you on social media? If you are not able to track this, try adding a referral question such as “Did you visit us on Facebook prior to your visit today?” on your patient intake form. For example, Social media can be a great tool for driving new patients and for creating personal connections. Whatever your goal, make sure you start with a plan for 2018 and continually measure and analyze your efforts to stay on the track for success.

Samantha Toth is the resident marketing rockstar 
 for Innexus by Innereactive, specializing in websites, social media 
and marketing for the eyecare industry. Learn more at GetInnexus.com.

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