0 is a global corporation catering to today’s modern women who are looking for clothing and accessories featuring clean lines and classic silhouettes. Founded in 1979 by designer Leon Max, the brand includes sportswear, knitwear, outerwear, accessories, and shoes sold in stores, boutiques, major department stores, and online. This well-known designer brand has expanded to include eyewear, developed with Zyloware Eyewear.

The Big Picture
The collection con-sists of 21 high-quality ophthalmics with sophisticated styling that complement the refined flair of the woman wearing them. They are for 25- to 55-year-old females seeking a distinguished, minimalist look. Inspired by Art Deco and mid-century designs, the eyewear incorporates an architecturally inspired motif and strong dimensionality in a detailed, yet subtle way.

The color palette includes rich hues, custom two-toned colors, and textural patterns. Frames come in handcrafted zyls, metals, and combinations in variations on cat eyes, ovals, and rectangles to give the collection a timeless look. All styles are accented with the globe logo; most have spring hinges and snap-in nosepads and many accommodate progressive lenses.

Looking Closely
One of the hottest frames in the line includes Style No. LX 116Z, a fierce, full-rimmed zyl that flaunts elegance from every angle. Released in two ambitious colors, with handcrafted zyl temples and a metal endpiece, this model offers an ideal fit for the fashion-forward woman.

For women who desire a full-rimmed, progressive-friendly zyl frame, Style No. LX 122Z may be the right choice. This unique piece has a metal logo treatment that unites the front of the frame with its beveled temples and the Max Studio globe logo plaque is displayed on the metal endpiece for added appeal.

Women can certainly make a statement with the modified cat-eye look of Style No. LX 123Z. This two-toned, full-rimmed zyl is available in stunning colors including red marble. Its deeper B measurement makes it ideal for progressives.

Described as “sweet and petite,” Style No. LX 114M is a semi-rimless combination frame with a scalloped metal endpiece. The MaxStudio globe logo plaque is what separates the elegant metal front from the color-contrasting, bevel-designed, and handcrafted zyl temples.

Another excellent choice is the very feminine Style No. LX 125M. This milled, full-rimmed, rectangular metal frame offers a “clean-line” look that works with progressive lenses. The beveled metal temples display the signature globe logo.

Marketing The Brand
Zyloware provides useful point-of-purchase materials to help get the word out. The easel-backed countercard, for example, is a great item to display in the waiting room or on the end of the dispensing table while a double-sided poster offers greater visibility. A logo plaque would sit well on a frame board shelf or in the middle of the collection. All the frames come with a hard case embossed with Max Studio’s iconic globe logo.

If you are looking for a frame collection to reflect the sophisticated sensibility of your patients, is a sure bet.

Paul DiGiovanni is a licensed optician in New Jersey and Massachusetts and co-owner of DiGiovanni Optical Group in Glendora, NJ.

Zyloware Eyewear
• 800-765-3700 •


Leave A Reply