Facebook, Twitter and Instagram get all the limelight, but Google+ is often a hidden secret to maximize your exposure to patients. Google+ was created in 2011 and recently underwent a redesign, helping it further work in favor of your practice.

Google+ is directly attached to Google’s online platform, allowing posts to be instantly indexed for search results. The instant searchability of your Google+ page allows you to provide timely and relevant information to your audience. You can comment on a new study and instantly be found in relation to breaking news. While users may not first seek out your Google+ page, they will land on your Google+ page by simply searching online if you have one. Think of Google+ as a landing page with links to original content, your website and other social media platforms. Get started with these tips to make Google+ work for your practice.

Create your page. Anyone can create a Google+ page, but you must have a Gmail account. If you do not yet have one, start by creating a generic practice email like You will want to ensure that anyone managing or posting to your Google+ page has access to the login information for the Gmail you select. Visit to get started creating once your email is set up.

Ensure all information is clear and informative. When setting up your account, make sure your profile is up-to-date, information is accurate and detailed, and you have quality photos. This information and quality content, to be indexed by Google, will make it easier for your prospective patients to find you online. By looking at your Google+ account prospective patients will know where you are located, hours of operation, your website URL, and they will be able to learn more about what your practice offers.

Connect your accounts. Once your page is created, link it to your Google My Business listing. This connection will ensure that any reviews, hours of operation and location information from your Google My Business page show up on your Google+ page as well.

Remember to stay active. Google+ recently launched a new feature allowing you to post and participate in groups with shared interests, called “Communities.” By staying connected through the Communities feature you can establish yourself as an expert in your field and stay relevant among the community. Whether you join a Community to actively participate in discussions or post original content for the public to see, remember to stay active and accurate. Something as simple as getting a new phone number or changing your hours of operation is an important piece of information to update across all social pages, including your Google+ page.

Samantha Toth is the resident marketing rockstar for Innexus, who specializes in websites, social media and marketing for the eyecare industry. Learn more at


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