Take a virtual museum tour on your own electronic device at

By telling this company’s story through images, Galleria Safilo takes viewers on a journey that dates back to the mid-1800s. Launched in February at MIDO, this digital museum highlights the company’s history, technology and place in Italian eyewear manufacturing via its online gallery of images. Categorized by genre (such as “Safilo Story,” lifestyle, sport and celebrity), brand and historical period, the website’s images include not only eyewear but also the celebrities who wore them, antique optometric equipment and vintage and modern ads. Visitors to can register and create a personal gallery of favorite images, which can be downloaded and shared on social media. The website also features news and events and online versions of temporary exhibitions, such as “American Eyes,” a photographic homage to American opticians shown in New York City in conjunction with International Vision Expo East. Courtesy of Galleria Safilo.


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