Hyman Moscot, an Eastern European immigrant, first sold readymade eyewear from a pushcart on Orchard Street in New York City’s Lower East Side in 1899. By 1915 he had built up a loyal customer base and opened his shop, MOSCOT’S, at 94 Rivington St. This business has not only survived 100 years, it has thrived; today there are three locations in Manhattan, and the handmade eyewear with real hardware and hinges that are riveted through the temple and frame fronts is sold at high-end optical shops and retailers as well as online.

“We are 100% authentic””a heritage brand, with a family story that continues to evolve,” says Harvey Moscot, OD. “We stay true to the values that our generations before us subscribed to, and we strive to deliver the best customer experience on all fronts.” He adds that Zack, a fifth-generation Moscot who is a formally trained product designer, will be spearheading frame designs. While the Rivington St. location no longer exists, MOSCOT’S continues to evolve for future generations. Hyman Moscot probably never dreamed that his business would celebrate this incredible milestone.


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