CELLULOID HERO

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Persol celebrates its 100th anniversary by reimagining the iconic 649 Series, which has classic cinematic roots.

Relentless innovation. Artistic leanings. Modern renaissance vibes. The DNA for Persol by Luxottica embodies all of this, making the brand a favorite of many stars of the silver screen. For 2017, Persol has recreated one of its most iconic styles, the 649, which was initially changed into the 9649, then the 8649 and now the 7649  being launched for the second chapter of the “Meet the New Generation” campaign with actor, director, model, painter, racing driver and musician Vincent Gallo.

TOP: Persol 9649 Persol revolutionized the iconic 649 in the ‘Vintage Celebration’ collection for fall/winter ’15 (MIDO ’15). The 9649’s bold makeover included four acetate models that combined classic Havana shades with brighter, more dynamic colors.

MIDDLE LEFT: Persol 649 Originally designed in 1957 for Turin-tram drivers, the style became a legend when Marcello Mastroianni wore it in the classic film, Divorce, Italian Style. Combining the best of design and technology, its unique shape has become an unmistakable brand icon.

MIDDLE RIGHT: Persol 7649 Celebrated for the fall/winter ’17 (MIDO ’17) season with the second chapter of the “Meet The New Generation” campaign featuring Vincent Gallo, the bold 7649 is part of the Full Metal Revolution collection. This modern interpretation uses lightweight metal and has adjustable nosepads for comfort that maintains its classic yet edgy style.

BOTTOM:
Persol 8649 Spotlighted in the “Meet The New Generation” campaign featuring actor Scott Eastwood for fall/winter ’16 (MIDO ’16), the 8649
featured an updated, lightweight slim profile and metal flex bridge as well as two Meflecto cylinders in each temple to ensure flexibility.

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