A RELAXED EYE IS A HEALTHY EYE
Manufactured by the Natural Eyesight Institute, the Natural Eye Normalizer was part of a daily practice program
designed to prevent or eliminate functional eye problems. The metal device was finished in chrome with rubber gaskets
fitting the eyes. It was used to administer a uniform rhythmical eye massage to improve circulation and to relax
and restore natural flexibility of the eye muscles. “Treatments” were recommended several times a day.
To aid users, a series of consecutive manuals (a 1935 copy shown at left) gave step-by-step instructions for eye
exercises and presented principles of overall health and improved vision. The manufacturers believed if you changed
the way you use your eyes, your eyes would change. Its goal was to ultimately eliminate the need for
eyeglasses and other artificial substitutes.
Courtesy of The Archives & Museum of Optometry, St. Louis, MO,
an entity of Optometry Cares—The AOA Foundation.