|Seraphin Knox Sun from Ogi is an adorable pillowed cat-eye combination made of titanium and acetate.|
Promoting the fashion aspect of sunwear can be rewarding.
Most eye doctors and opticians approach sunwear from its technical side. That’s because they were taught about vision, lenses, correcting ametropias, etc. But there’s another important aspect to sunwear—the fashion side—that some optical professionals are less comfortable with.
Approaching sunwear from a fashion perspective allows you to have fun and help patients not just see better, but look better too. To help you gain insights into the trends that are leading the sunwear market, here are some examples of the fashionable side of sunwear.
Groovy and classic, pure and typical of the time, vintage is the latest trend in clothing, home furnishings, and sunwear.
Stella McCartney, daughter of the legendary singer/composer Paul McCartney created vintage sunwear inspired by her clothing designs and the 1970s. Her sunwear collection, offered by Luxottica Group, is designed for women aged 24 to 45. Metal aviator Style No. SM 3002 with its full shape, robust brow bar, and saddle bridge, expresses that time period well. The streamlined temples give the full aviator shape all the attention it deserves. Gunmetal/char-coal with gray gradient lenses, dark gunmetal/ black with gray lenses, and light gold/brown with brown lenses are the color offerings.
Another desirable vintage sunwear collection is Seraphin Suns offered by Ogi Eyewear. What makes this compilation so sweet is that the styles are trendy yet classic. Knox Sun is an adorable pillowed cat-eye combination made of titanium and acetate. The lenses are polarized with a backside anti-reflective treatment, perfect for this small frame. It comes in such classic colors as black/shiny silver and dark tortoise/matte bronze. These carefully chosen color combinations complete the vintage look.
One of the latest and unique fashion sunwear trends is for the weekend biker or the person on the back. Just because these in-motion riders take it to the pavement doesn’t mean they have to be out of style.
|Style No. HDX 805 from Viva’s Harley-Davidson Eyewear collection is just fashionable enough for any Harley fan.|
The Harley-Davidson® brand began in 1903 when William S. Harley drew his first blueprint. As much as motorcycle technology has evolved, so has the fashion behind it. Style No. HDX 805 from the Harley-Davidson Eyewear collection by Viva International Group says it all. This handmade acetate with a slight wrap and broad temples is just fashionable enough for any Harley fan. The temples are finished with lasered flames and the metal skull logo is embedded on the side. Dark colors like black with gray lenses and tortoise with brown lenses complete the look.
C220, llc gets this biker fashion concept too. Hard Sun in the O Dark Thirty Collection is perfectly in style with its adult edgy look inspired by tamed gothic. I just love the understated circle encompassing the cross embellishment on the wide temple. Colors consist of muted tones of brown, tan, white, and black. This 8-base acetate sun-glass comes with or without polar-ized lenses and is perfect for riding with or without the windshield.
BOLD AND BEAUTIFUL
Go beyond the everyday with some striking colors and patterns that make a bold statement.
MODO takes it to the next level with some extensions to its Baby Phat collection. Five new sunwear styles are infused with exciting colors such as red, yellow, turquoise, eggplant, black, and tortoise, along with vibrant purple and blue marble. You’ll also find striking treatments including pearl embellishments, animal prints, and crystal temples.
Revolution Eyewear’s Ed Hardy Vintage Tattoo Eyewear line shouts bold and beautiful. There’s nothing subtle about these offerings—these blatantly “in-your-face” creations sport huge temples and fronts decked out with astonishing designs and shocking colors. Heavily encrusted with Swarovski crystals
|Oliver Peoples’ Altman is a handcrafted retro-inspired piece that uses beveled acetate for a masculine look.|
and/or carved images of skulls and flowers adorn the temples which this eyewear uses as its palette. Make no mistake about it—these frames are not for the faint of heart, but if your patients want to get noticed, this is the stuff that will do the job.
LIGHT AND BRIGHT FOR HER
The summer season brings fashionable women’s sunwear offerings that highlight color, color, and more color.
Juicy Couture Sunwear from Safilo USA is all about color. Just set your eyes on the Quirky style and you will see colors that pop—black/hot pink, brown pink, teal pink, and seafoam lemon. These springy colors seem to change with every head turn for the onlooker because this plastic frame design uses a beveling technique. This delightful oversized pillowed sunglass includes the signature Juicy heart on
|Hard Sun in C220’s O Dark Thirty Collection is perfectly in style with its adult edgy look inspired by tamed gothic.|
the wide and tapered right temple tip. The lenses are lighter in color and come in gradient or solid choices. It’s all about the yummy frame colors.
Marchon Eyewear’s Emilio Pucci Sunwear boasts color and sculpted style for the Pucci print lover. Style No. EP643S is just gorgeous with fantastic colors like violet, midnight blue, and white, to name a few. The combination of contrasting colors, embellished Pucci patterns on the endpiece, and the large pillowed square style make this one stand out in the crowd.
STREAMLINING FOR HIM
The latest trend for men’s sunwear is sleeker styling. Understated sun-glasses designed with colors that are plain and simple are hitting quiet suburban and active city streets everywhere.
Known for its exclusive and prestigious eye- and sunwear, Oliver Peoples brings forth the Altman. This retro-inspired piece is handcrafted using beveled acetate for a masculine look. The temples are
|With its full shape, robust brow bar,
and saddle bridge, Luxottica’s Stella McCartney metal aviator Style No. SM 3002 expresses the 1970s well.
substantially stylish, yet the look is classic. Couture frame colors are cocobolo, military, and matte onyx.
Kaenon Polarized presents KANVAS to the more conservative man who insists on a comfortable fit without sacrificing style. This 8-base wrap is made of TR-90, known to be lightweight, sturdy, and silky smooth. Although intense durability is one of Kaenon Polar-ized’s strengths, flattering styles are a big part of the picture. KANVAS comes in such masculine colors as matte black, gloss black, and tobacco.
So the next time you approach the topic of sunwear with your patients, think of the fashion and trendy side of the story too. It’s where the fun is!
Jackie O’Keefe is a writer, lecturer, and course preparer in the Virginia Beach, VA area.
WHERE TO FIND IT
877-399-0056 • odark30.com
866-KAENON-1 • kaenon.com
800-422-2020 • luxottica.com
800-645-1300 • marchon.com
800-223-7610 • modobiz.com
866-865-7599 • Oliverpeoples.com
800-986-0010 • revolutioneyewear.com
800-631-1188 • safilo.com
Seraphin by Ogi Eyewear
888-560-1060 • ogiframes.com
Viva International Group
800-345-VIVA • vivagroup.com