LONGCHAMP’S LEGACY

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At last month’s 2018 ACE Awards, Longchamp received the prestigious Legacy Award.

After just celebrating its 70th anniversary, Longchamp was honored with the Legacy Award at the Accessories Council’s ACE Awards black-tie gala held at New York City’s Cipriani on June 11.

The third generation French company, best known for its number-one selling Pliage women’s handbag, recently licensed its first-ever eyewear collection to Marchon Eyewear. “Since the beginning, our strengths have been our ability to lend our unique aesthetic and vision to a wide range of products,” Jean Cassegrain, Longchamp CEO, told VCPN. “We started with smoking accessories and have evolved to expand this to new product categories, our latest venture being our eyewear range. We are honored and grateful that our eyewear venture has received recognition by the Accessories Council Excellence Awards, and we are certain that this only enriches our history.”

The company is already experiencing the opportunities expected from branching out into eyewear, according to Cassegrain, who accepted the award from Marie Claire’s Anne Fulenwider. “Our partnership with Marchon has allowed us to develop a collection of sunglasses as well as eyewear that is both true to Longchamp’s spirit and resolutely modern,” he said. “The addition of eyewear has expanded our rich accessories universe, which has opened doors to new encounters such as that with the ACE Awards. In turn, this also widens the scope for potential new accessory development.”

Following its own long history in other accessories categories, Longchamp felt it was important to be selective when choosing a partner for its first-ever eyewear collection. Cassegrain said, “In entering the eyewear category, we sought a partner who conformed to our standards of quality and savoir-faire while upholding our brand values. We took our time to ensure we had found the right fit. This was important to us as all Longchamp products need to meet the same high standard of quality, from handbags to ready-to-wear to eyewear, and this becomes especially significant with partnerships where we do not own the manufacturing process.”

The company’s most recent successful foray into eyewear is not only a reflection of its past endeavors but also an indication of what’s to come, Cassegrain implied. “This new accessory is a welcomed addition to completing the silhouette of the Longchamp woman. As a truly French accessory, its rapid success is no surprise and signals the importance of this project for our brand and its accessories expansion,” he concluded. n

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