LIGHTENING UP ON KIDS

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Style No. a997

When you’re helping kids with their eyewear selection, you’re faced with a dichotomy—they want to look cool in their glasses while their parents want them to have durable and worry-free eyewear. Silhouette Optical Ltd is now offering a solution for both with its adidas’ Lite Fit Youth collection—really cool, sturdy eyewear for the younger set.

ACTIVE ALERT
The adidas Lite Fit Youth collection is designed around the demands of today’s on-the-go youth. Silhouette manufactures the frame fronts using its proprietary lightweight, high-tech Performance Steel™ material. Each piece has soft, malleable nosepads to secure the fit.

Performance Steel is also inlaid in the temple core to give extra strength and durability. The inlay is covered with Silhouette’s proprietary polyamide SPX material for flexibility, comfort, and color retention. Temple ends use Traction Grip™ material that can be custom bent to the contour of the patient’s ear and head without the use of tools. Hinges are designed with seamlessly embedded screws to avoid the risk of injury and entangled hair.

PERSONALIZATION
Offered in six youthful models and available in five colors to meet anyone’s style, patients can easily customize their eyewear. Playful and vibrant colors like chrome matte/blue, shiny pretty pink, purple matte/purple, or sophisticated colors such as brown shine/brown and gray matte/black make these frames unique.

top: Style No. a996; bottom: Style No. a992

A full-rimmed rounded rectangle, Style No. a992 uses a solid color on the frame front and two- tone corresponding coloring on the temples that has one color trail along the lower temple edge for nearly half its length. Full-rimmed Style No. a997 features an interesting gem-cut lens shape that’s wider in its central vertical dimension than at its ends. Style No.a996 boasts a flattering soft rectangle shape that is suitable for many face shapes and is versatile for many wearers.

PROMOTING LITE FIT YOUTH
adidas offers an image card, single-piece holder, and bannerol that can be used to merchandise Lite Fit Youth on the existing adidas Ambition tower.

The adidas Lite Fit Youth collection helps your dispensary offer children’s eyewear that is safe, durable, and really “sweet” to wear.

Jill J. Luebbert is a certified paraoptometric and optician practicing in northeast Nebraska.

WHERE TO FIND IT
adidas eyewear
800-626-8684 • adidas.com/eyewear

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