Ogi’s Innotec Hayden
IN THE CLEAR
The latest slim-profile frames weigh next to nothing.
When tailored clothing showed up on the runways for fall 2013, the eyewear industry followed suit in spring 2014 with lightweight frames. “The trend to a thinner profile started to take hold last year. Although vintage looks are still popular, the look has evolved from thick and chunky to a more refined silhouette,” explains Beverly Suliteanu, vice president of product development for WestGroupe.
ClearVision Optical’s Aspire collection was designed using 3D technology and made with the proprietary nylon SDN-4 that boasts a host of benefits: it’s strong, hypoallergenic, has shape memory, is heat resistant, and will not fade in UV exposure. “Aspire Eyewear represents the evolution of popular plastic designs from the ’50s, lightweight metal and rimless styles of the ’70s, and industrially cool carbon fiber of the ’90s,” explains Peter Friedfeld, Aspire architect and ClearVision Optical executive vice president.
Ogi’s Innotec Eyewear is also a testament to the creative use of materials for the most lightweight result. This collection uses a combo of Swiss TR-90 surgical plastic (flexible, hypo-allergenic), Japanese Ultem (a resin used in the medical and chemical industry for its heat-resistant properties), and German Wagner stainless steel (only .5mm thick and used in industrial design).
Silhouette, which has been manufacturing super-light, fashionable eyewear since 1964, rolls out its Urban LITE in women’s, men’s, and unisex models. Urban LITE uses resilient and stable SPX+ plastic and features a snap hinge that appears to be a jeweled ornament. “It’s full-rimmed eyewear that has been reduced to the max,” according to Designer Gerhard Fuchs. Thin has always been in at götti, too. Styles in the Swiss manufacturer’s Spring 2015 collection “Shine Bright. Think Thin” come in hand-polished acetate and pure titanium.
All four of WestGroupe’s lines, FYSH, KLiiK: denmark, EVATIK, and Superflex, are produced in either stainless steel or TR-90, aluminum, or titanium. For ultra-thin acetate frames, the company uses a new heat process that increases the density of the plastic “so that despite the thinness of the profile, the material still maintains its strength and shape,” Suliteanu explains. Calvin Klein’s COLORTHIN from Marchon Eyewear, are made with flexible-injected nylon and flexible stainless steel. These crack-resistantframes offer excellent memory form that will maintain the correct position.
Offering 100% titanium and “BLOCK” Japanese acetate, the Decode: Los Angeles collection from Sama Eyewear boasts hand-applied enamel treatments and more than 120 applications of hand polishing per frame. The trend-setting, sophisticated, and virtually unisex line uses layered 18-karat yellow and white gold for a featherweight result. Also unisex, the new MYKITA Lite collection features its patented snap-hinge technology and temples that measure just 3mm wide-talk about a slim profile!
Embrace the new minimalism and stock your dispensary with these state-of-the-art and on-trend choices.
Michele Silver is managing editor of VCPN.
WHERE TO FIND IT:
ClearVision Optical Co. 800-645-3733 • cvoptical.com
götti 407-415-0778 • gotti.ch
Marchon Eyewear 800-645-1300 • marchon.com
MYKITA 973-669-0063 • mykita.com
Ogi Eyewear 888-560-1060 • ogieyewear.com
Sama Eyewear 877-788-7262 • samaeyewear.net
Silhouette Optical, Ltd. 800-223-0180 • silhouette.com
WestGroupe 800-361-6220 • westgroupe.com