The traditional Costa Rx sunglass wearer is serious about fishing and relies upon those 580P lenses for clarity, powerful protection against glare and years of durability. But after the sun sets, that angler takes off his Costas and puts on his corrective eyewear of another brand. But now, that male wearer-along with the women in his life and their outdoor-loving friends-can wear Costa on the sea and land.
Costa’s Built for Adventure ophthalmic collection comes in five families that are each named for an underwater dwelling: Marianna Trench (thin handcrafted acetates), Pacific Rise (acetate/metal), Sea Mount 200 (100% titanium), Ocean Ridge (bio-based resin nylon in tri-fused colors) and Bimini Road (100% titanium). Each of the 36 styles comes with a collapsible case made of cork, which is not only derived from leftover sheets used to make wine corks, but is also used in fishing poles. All styles employ hypoallergenic surface materials, wire core temples and a 3D topographic “grip zone” pattern in the nosepads and temple tips. Costa’s “born on the water” and environmentally conscious heritage remain evident in these purposeful details.
The new ophthalmics promise to play just as hard as their sunglass counterparts, according to Holly Rush, CEO, who stressed, “Our fans are deep loyalists to the brand and they want to be able to wear their Costas indoors and out.”