AS EVERYONE in these economically challenging times is confronted with how to get the best bang for their buck, retailers and manufacturers are looking at ways to keep their bottom line steady and their customers happy. One approach is to offer value-priced products that stay on the fashion track.
EYE ON THE PRIZE
What some companies are doing is using fashion elements that high-end brands are offering in their repertoire and making them work for less. So, for example, instead of Swarosvki crystals, you might get glass. The trends are still there but their interpretation is on a different scale.
BRINGING IT IN-HOUSE
Another way manufacturers are cutting costs is by providing their customers with house brands—reducing overhead significantly by designing in-house and not paying the considerable licensing fees often associated with couture labels.
IF YOU’VE GOT IT…
And of course showing value products in an imaginative, stylish way will surely bring customers to your door, a lesson that all savvy retailers are familiar with. Use exotic fabrics to highlight fashion trends. Mold displays around the seasons. Be creative to showcase your fashionable products.
Catering to consumer’s needs during this economic recession by offering fashion at a value price point is a way to make sure that they’re getting what they want at a price they can live with. Fashion doesn’t have to be based on cost, it’s anchored in taste.
Vice President, Editorial