L’Amy America Rolls Out Three Tween Brands For Its Destination Jr. Collection


Champion 180° PowerFlex for Tweens, a 33-SKU collection, offers a sport-themed assortment of metals and acetates, each model featuring the 180° PowerFlex spring hinge system for extreme flexibility and comfort. With sport striping, two-tone colorations, and traditional tortoises highlighted by bold pops of color, the collection delivers performance in a sport-fashion package.

Niki Nicole Miller has 18 SKUs in acetate and metals. The contemporary assortment features floral design details taken from Nicole Miller’s ready-to-wear collection and include pops of color, color blocking, translucent finishes and splashy signature hues and prints in colors such as carnation, eggplant, burgundy, navy, tortoise and rose.

Sperry Kids has 24 SKUs made of acetate, metal and combination materials. Classic, flattering shapes incorporate pops of color through the utilization of layered materials, signature hues and prints such as the signature pattern Watercolor Stripe, that evoke a sea-worthy style.

Back story

Champion is a $2.5 billion dollar global brand with nearly 100 years of athletic wear innovation.

Nicole Miller is a fashion designer with a modern, ageless aesthetic. Her signature is feminine, sexy and refined. An American icon since 1935, Sperry produced the world’s first boat shoe and today produces contemporary styles that remain true to its heritage and embodies the soul and the salt of the sea.

WOW Factor

The POP campaign for the three Destination Jr. brands includes 12-piece displays, frameboard clips, counter cards and wall decals. Also, for every Destination Jr. participating member who has purchased 12 pieces, L’Amy will donate to JDRF to help fight T1 Juvenile Diabetes, 5% of the wholesale price for every L’Amy America Tweener frame reordered.


L’amy america 800-243-6350 lamyamerica.com


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