JACK PURCELL BRINGS SMILES TO EYEWEAR

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What do you get when you combine a little bit of edginess, modern styling, and carefully crafted design? Jack Purcell, the newest collection to join REM Eyewear’s Converse line.

HANDCRAFTING
Showcasing old-world artisanship, each of the 12 ophthalmic and nine Rxable sunglass styles is handmade with cellulose acetate and fastened together with authentic rivets in both the star and round shapes. Add in old-fashioned five-to-eight barrel hinges for an extra throwback. You’ll also find a Purcell “smile” on each frame to round it out.

OPHTHALMIC OUTLOOK
While Jack Purcell is primarily a men’s and unisex line, there is one absolutely stunning beveled cat eye-Style No. P006. This is a great frame for the woman who wants to wear a classic frame with a lot of edge to the look. You’ll find plenty of room in the B for any progressive you might want to fit too.

Style No. P005 is a metal frame with double-riveted temples. This classic round front has a keyhole bridge with nosepads for easy fitting and its classic shape is reminiscent of the 40s’. The frame may look small, but can easily fit today’s full digital progressives.

Mixing a metal front with acetate temples, Style No. P010 has a heavy browline and thick temples. This creates a nice smooth “nerd” look while keeping the hip design today’s buyers are looking for. This is not a copy of a copy of the clubmaster-it’s very much its own style.

For a bit of the 40s’ classic acetates, try Style No. P008. This double-rivet front and temple with a keyhole bridge for ease of fitting is a classic. Even though it has a 45mm A measurement, its P3 shape will flatter almost all your patients.

THE SUN IS UP
Each sunglass is carefully crafted with a sense of wit, a lot of style, and the seasoned confidence that less is more. All but one style is unisex.

Style No. Y001 is an oversized cat eye with beveled edges and a double-riveted temple. The signature Jack Purcell smile in a metal foil inlay is featured on the temple tip. It has a universal fit bridge and is large enough to give great coverage.

A perfect round sunglass, Style No. Y004 will take you back to the days of open air roadsters motoring down the highway-all that’s missing is your favorite neck scarf. Jack Purcell’s script logo is on the temple exterior as well as on the lens, and the smile is on the outside of the temple tip.

Style No. Y009 is a full-metal aviator sunglass. This classic teardrop has an easy fit for both women and men. The temples are nicely placed about a quarter of the way down the front to avoid the “droop” look that some aviators can have.

MARKETING JACK PURCELL
REM supports the collection with some great point-of-purchase materials including a six- piece wooden display box, mirror, and logo plaque.

Bring a smile to the face (and glasses!) of your patients with the Converse Jack Purcell collection.

Kat Leek-Tedeschi is the owner of Kat’s Eyes Optical in Phoenix, AZ.

REM Eyewear • 800-423-3023 • remeyewear.com

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