“There is no better designer than nature,” the late designer Alexander 
Mc Queen once observed. With its classic tortoiseshell frames, replicated animal skins, floral inspirations and other nature-inspired colors and patterns, eyewear not only routinely reflects that observation, but those frames specifically selected for this issue of VCPN clearly illustrate the designer’s comment.

From the cover image and Panorama (page 38) from Morel’s Koali line driven by le monde vivant (the living world), through this month’s Frame Front collection of autumnal colorations, to the Closeup on the eyewear company SALT, whose name is an acronym for Sea, Air, Land and [their]Timeless [connection], this issue of VCPN acknowledges the influence of nature on fashion overall, extensively supported by the eyewear specifically curated for this issue.

One standout aspect of nature is that it prefers individuality to repetition. The clichés that no two snowflakes or fingerprints or even retinal scans are exactly alike further support the fact that carbon copies in nature, such as clones and identical twins, are anomalies rather than the norm. Symmetry is more frequently synthesized, while nature, produced organically, is simply slightly askew.

Every eyecare professional knows that no two faces are alike, with 
each unique face itself slightly out of balance, with one ear higher than the other and pupillary distances not exactly identical. While eyeglass wearers should recognize this fact as well, some don’t and order their glasses online, have them delivered to their homes and plop them on their face as if every face has the same dimensions and facial symmetry. They don’t, and because they don’t, without professional assistance, eyewear ordered online will never fit just right.

We all must acknowledge that e-commerce is not going away and will continue grabbing market share, but that doesn’t mean buying eyewear online cannot include a professional fitting. The best eyewear e-commerce models should insist on a fitting by an ECP.

That is exactly what one optical e-commerce site introduced at Vision Expo West, providing independent practices with an online presence to capture more optical sales (see pages 64 and 76). While this is not the first website launched to follow this model nor will it be the last, it acknowledges the need for a professional when fitting eyewear to each unique face. Any other e-commerce model that ignores the need for a professional fit will result in ill-fitting eyewear and imprecise vision.


Leave A Reply