BUSINESSES have been using cloud technology—a data- and file-sharing tool—for awhile and many companies have jumped on the bandwagon to provide this service to their clients. The tech-forward gurus at Apple decided to expand the reach and introduced the iCloud for consumers in order to make every
one’s lives easier, which is how Apple positions itself with its intuitive devices.

What the iCloud does is allow users to store music, apps, documents, and photos in a “cloud” so they are all easily accessible on any Apple device—iPhone, iPad, iPod Touch, Mac computer—whenever or wherever you want them. iCloud automatically delivers any new content to all of the devices so you’re always up to date. It’s all seamless and invisible and keeps us even more connected to the global community. Plus it organizes your life for you—at least your digital one.

The question that always pops up with any new technology is: Do we really “need” it or is it just another way to be cool? With the constant scrambling among Google, Microsoft, and Apple, it’s no wonder that the major players keep coming up with new things to make us more reliant on technology. And what better way than to live with a virtual cloud over our virtual heads?

Beth Schlau
Vice President, Editorial


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