HIGHLIGHTS FROM VISION EXPO WEST

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A record-breaking 13,000 ECPs from throughout the world attended Vision Expo’s 30th anniversary event in Las Vegas.

Eyewear designers, opticians, optometrists and a host of other eyecare professionals converged on Vision Expo West in Las Vegas for four days of events, announcements, product introductions and more. Here are some highlights:

WINNERS
After viewing products displayed at the Product Gallery, attendees selected the following 2018 Vision Choice Award winners—Miraflex, first place; Lunette, second place; and Mó eyewear, third place.

All participating attendees were entered into a $500 American Express gift card drawing held each exhibition day, and the winning attendees were Sharon Spungen, Optica; Myhanh Trieu, True Eyewear; and Jennifer Kannberg Nybo, Group Health Cooperative.

Best Exhibitor Booth Awards went to Costa for Most Creative Booth Design and to Europa Eyewear/STATE Optical Co. for Best Brand Activation.

NEW AT VEW
A dedicated program for opticians and contact lens technicians, OptiCon @ Vision Expo made its debut and included access to educational programs as well as OptiCon Hub, a dedicated show floor booth designed to further networking and business opportunities by including key representatives from the American Board of Opticianry, National Contact Lens Examiners, National Academy of Opticianry, Opticians Association of America and the National Federation of Opticianry Schools.

New exhibit hall neighborhoods known as BLOCK and NEXT featured new exhibitors and standing room only fashion shows and panel discussions. An extension of the Galleria, BLOCK featured celebrity-influenced and independently designed urban eyewear. NEXT offered a fresh environment for emerging designers.

The GlamourEYES Pop Up Studio featured social media influencer and blogger Arian Fartash, OD, of @GlamOptometrist and GlamOptometrist.com along with a Sephora beauty advisor offering free, five-minute makeovers and beauty tips.

Not so new but surely even more influential were the 70 founding exhibitors celebrated for being with Vision Expo over its last three decades.

The next Vision Expo to take place will be Vision Expo East in New York City, March 21-24, 2019. Vision Expo West returns to Las Vegas, Sept. 18-21, 2019.

 

TOP: Celebrity fashion designer Christian Siriano talked style as Transitions brand ambassador; Eyewear designers Coco + Breezy DJed.
MIDDLE: While in Las Vegas, Essilor used a gaming table to attract attendees; Altair Eyewear celebrated Anne Klein’s 50th anniversary; Formula 1 racing was the theme and the experience at the Ray-Ban section of Luxottica’s booth.
BOTTOM: Enchroma’s Marc Mattison-Shupnick announced the addition of four new lenses for color blind people; Thema introduced customized frames cut using a 5-axis CNC machine; VCPN’s Ed De Gennaro was named Educator of the Year by the National Academy of Opticianry; Costa won the Most Creative Booth Design award.

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