HELLO KITTY GOES BACK TO SCHOOL

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From her first appearance in Japan in 1974, Hello Kitty has become a globally recognized icon for preadolescent girls. The little white Japanese bobtail cat with the red bow is an adorable girl aimed at preschoolers and tweens. Eyewear Designs Ltd. now offers this playful brand in an eyewear collection for girls that you can promote to your elementary and middle schoolers as they head back to school.
TARGET MARKET
The Hello Kitty girl likes to be bold and separates herself from the traditional looks of plain non- designer styles. She loves color and to coordinate with her other Hello Kitty accessories, like socks, hats, umbrellas, etc. She embraces bright, bold colors yet appreciates the current trend of sleeker styling.

AN OVERVIEW
The Hello Kitty collection consists of six styles: three full-rimmed acetate and three metal frames, including a combination style. Each model comes in one size and three colors. Temple colors and patterns are a big part of the collection’s appeal, and of course, the Hello Kitty logo is on every frame, along with an adorable Hello Kitty image on some of the temple designs.

UP CLOSE
Style No. HK 214, color 2, features a modified rectangle shape with green metal temples boasting a diamond-shaped pattern of hearts and the Hello Kitty logo. While the model’s color 1 (demi) and color 3 (blue) are more traditional, color 2 has a bold black front and a bright mint green back. The frame uses strong spring hinges to provide durability and value and to keep little girls out of trouble for potentially breaking the temples. Style No. HK 215, color 3, is a soft modified rectangle. The frame has the backside color continuing down the inside of the acetate temples; the Hello Kitty logo and words in pink are found on the patterned temples. The retro-inspired Style No. HK 217 has an attractive tone-on-tone Hello Kitty pattern with a full-color Hello Kitty logo.

Style No. HK 212

Style No. HK 213

Style No. HK 214

Style No. HK 215

Style No. HK 216

Style No. HK 217


If you’re looking for something different, Style No. HK 212 is a metal combination frame with a soft rectangle design. It uses a thin eyewire with bold Hello Kitty patterning on its acetate temples. The sweetest oval eyewire shape can be found in Style No. HK 213. Its bold temples add an interesting design element to the frame. Finally, Style No. HK 216 has the traditional rectangle full eyewire design along with metal temples and a Hello Kitty tone-on-tone pattern.

MARKETING HELLO KITTY
Two medium-sized cubes with the Hello Kitty Logo on the sides are available for a point-of-purchase display. Every frame also has the cutest-ever purse-style case with Hello Kitty on both sides and a leather handle. Eyewear Designs offers a one-year manufacturer’s warranty too.

Every little girl will be the envy of her classmates with her Hello Kitty eyewear. It’s the purrrrr-fect choice for her back-to-school eyeglasses.


Martha P. Daddato is a licensed optician in an ophthalmology practice in Fredericksburg, VA.


WHERE TO FIND IT:

Eyewear Designs • 800-645-6596 • eyeweardesigns.com

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