GOING TO CALIFORNIA

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After six editions in Italy, the DaTE eyewear exhibition dedicated to experimentation, innovation and luxury is headed to Santa Monica in May of 2019.

During its sixth edition held at the end of September in Florence, DaTE announced that the go-to event for cutting-edge eyewear is coming to the U.S. next year. The Italian avante-garde eyewear event, held Sept. 22-24, featured a select group of international companies showcasing their unique collections. About 3,000 industry professionals reviewed more than 200 select brands. Countries represented included the U.S., Japan, Austria, Denmark, the U.K., Spain, France and Italy.

New exhibit areas “Timeless,” for timeless shapes, and “Spring,” for innovative businesses making their debut at DaTE, joined existing exhibit areas “Luxury,” for exclusive brands, “Millennials,” dedicated to younger brands following street-style trends, “Icons,” for well-known avant-garde designers, and “Balcony,” for companies in line with the DaTE philosophy of passion and creativity flowing from the artistic culture of Florence.

Trends seen at DaTE included retro shapes inspired by the 1950s, 24-karat gold jewelry/eyewear, Hollywood-inspired styles and artisan-crafted products designed to play up the expressive qualities of the eyes.

According to show sponsors, DaTE’s “drawing power is based on a few, essential elements: an elite group of select companies, a target audience of high-profile industry professionals, a minimalist but striking staging platform designed to promote business and spotlight the collections and the people who created them.”

Next year, DaTE USA (DaTEyewear.com) will be held in Santa Monica, CA, in May. This surprise announcement was made to the exhibitors in Florence and was inspired by a partnership with Fiera Milano and ITA (Italian Trade Agency) that plans to export DaTE’s winning format overseas, targeting an affluent market and open to new ideas.

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