GEAR UP: 5 KEYS TO SELLING SPORTS SUNWEAR

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Match your patients’ needs with the right athletic frames and you’re likely to find yourself with a loyal following.

From sweat and flying debris to changing light conditions and taking a tumble, athletes run into myriad obstacles when playing hard. As an eye-care professional, your understanding of their needs can be a game changer when it comes to selling sports sunwear. Knowing the following five critical components will get you geared up to make the perfect recommendations for your active patients.


1. AIRFLOW CONTROL

When athletes in motion heat up and perspire, lenses can fog up. Sports sunwear with built-in ventilation is a surefire solution to this common problem. Costa’s Rafael features the brand’s signature three-square-holes venting system, which alleviates lens fogging. This airflow control is built into the frame with the three holes located on each side of the frame front just before the temple hinge. The Revo Cusp S by ClearVision Optical also offers built-in ventilation; the high 8-base wrap lenses have four discreet holes on the lower peripheral side.


2. INTERCHANGEABLE LENSES

A wearer’s ideal lens color varies depending on the activity, the environment and, of course, personal preference. Styles featuring interchangeable lenses offer a workable, convenient solution. Bollé’s 5th Element Pro within the Competitor series by Vista Outdoor Optical Division is a shield-type model with a vented, interchangeable Trivex lens.


3. SAFETY

Impact resistance-should be a key component of any athlete’s sunwear considerations. Rudy Project’s Synform styles enable wearers to check this concern off their list. Synform eyewear is completely foldable, without any sharp edges, and features the company’s signature Safety Hinge system. This technology, paired with durable Grilamid frame material, minimizes injury during an impact or fall.

4. PROTECTION FROM THE ELEMENTS

Wind, debris, dust, airborne objects, reflections and the sun all contribute to wearers’ need for protective eyewear, especially if they’re motorcycling, skydiving or engaging in any number of other fast-moving activities. In some frames, foamy inserts create a seal around the eye’s orbital rim while side shields add peripheral protection.

Within the Climate Control Series from Wiley X, the WX Sleek features a patented, removable Facial Cavity Seal designed to block out the elements. When the user removes the insert, this sports sunglass morphs into a casual pair. The Liberty Sport’s Rider Collection, the Pursuit and its larger cousin, the Pursuit XL, incorporate Powered by Switch eyecups, which offer protection from the elements. Wearers can snap the Z-87 certified suns on and off with ease and speed.


5. ADJUSTABLE FRAMES

Selling sports sunwear becomes a much easier task when the styles you carry have adjustable frames. The evil eye evo pro from adidas Sport by Silhouette Optical features TRI.FIT temples that adjust to three levels to increase or decrease pantoscopic tilt. Their four-position nose bridge offers adjustable, custom comfort for a range of bridge sizes and shapes.

WHERE TO FIND IT:
Bollé
800.222.6553 • bolle.comtbutsch@bushnell.com

ClearVision Optical Co. 800.645.3733 • cvoptical.com info@cvoptical.com

Costa 800.447.3700 • costadelmar.com

Liberty Sport 800.444.5010 • libertysport.comryoung@libertysport.com

Rudy Project 888.860.7597 • rudyprojectusa.comsriding@gorace.pro

Silhouette Optical 800-223-0180 • silhouette.com

Wilex X, Inc.800.776.7842 • wiley-x.comrob@wileyx.com


Jackie O’Keefe, LDO, is a writer, speaker, course preparer and consultant in the Tidewater area of Virginia.

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