FROM RUNWAY TO REALITY

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As designed-for-the-runway eyewear styles make their way into the mainstream, high fashion is within reach for an increasing number of consumers.

From handbags to coats to shoes, luxury brands have become a part of many label-savvy consumers’ everyday wardrobes. And sunglasses are part of that list as well. Here’s a look at some recent runway looks that are available to civilian fashion warriors in sunglass styles.

NICOLE MILLER’S FLYING DOWN TO RIO
When you combine a little bit of urban with a little bit of modern, you just might get a lot of rock ‘n roll. Such is the case with the Pacific clubmaster style from L’Amy America’s Nicole Miller collection. “Nicole Miller’s Spring 2015 sunglass collection is a direct inspiration from the modern and urban Nicole Miller Spring 2015 runway collection, based on her ‘Flying Down to Rio’ theme,” says Cheryl Canning, brand manager, L’Amy America. “Lightly sophisticated with a rock ‘n roll vibe, the styles bring a modern sensibility to a spring wardrobe. Having sunglasses that complete a runway outfit is appealing to a consumer looking to replicate a version of what is shown on the runway.”
BURBERRY’S THE BIRDS AND THE BEES
Light colors and oversized insects define this collection from Luxottica. The Butterfly sunglass for example, is light, bright, and airy. Transparent acetate temples and butterfly-shaped shield make these frames real head turners. An added bonus: Wearers can have the lenses monogrammed with up to three engraved initials. Associated items in the collection run the gamut from trench coats to layered tulle dresses.
CALVIN KLEIN’S COLLECTION
While the runway sunglasses from Marchon Eyewear’s Calvin Klein Collection (to be released in March) are only available in limited distribution, runway-inspired styles from this collection come in black, silver, and Japanese gold. “The ready-to-wear and runway designs are connected through the theme of sophisticated athleticism,” says Dan Leonardi, senior director and global brand manager, Calvin Klein Eyewear, Marchon. “The frames are simplistic and straightforward, using bright, eye-popping colors against a neutral palette.”
DSQUARED2’S FALL/WINTER 2014-15 COLLECTION
The Ophelia style from Marcolin’s Dsquared2 is limited edition, with leaf-shaped fronds of jumbo jewels in smoked topaz and crystal hues. The oversized lenses are rounded squares, and colorways include havana and black. According to the company, the Dsquared2 eyewear collections always take inspiration from the fashion shows; it works very closely with the creative director and creative team of the licensor in order to realize sunglasses and eyeglasses that express exactly the DNA, values, allure, and the feature of the brand.
FENDI’S FALL/WINTER 2014-15 COLLECTION
Consumers will fawn over Fendi FF 0074/S from Safilo, which was first shown on the runway as a prototype. “The collections presented on the runways are the result of a deep, long, and trusted collaboration between the Safilo designers, creative director, and the fashion houses’ creative teams,” says Alessandro Marcer, Safilo Group’s creative director, premium licensed brands. “The fashion houses convey their ideas in terms of moods, which are then translated by Safilo into unique designs to perfectly reflect the fashion show concept.”

Rachel Bozek is a writer and editor who includes the optical field as one of her areas of expertise.

WHERE TO FIND IT:

L’Amy America 800-USA-LAMY • lamyamerica.com

Luxottica 800-422-2020 • luxottica.net

Marchon Eyewear 800-645-1300 • marchon.com

Marcolin USA 800-345-8482 • marcolin.com

Safilo USA 800-631-1188 • safilo.com

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