REFRAMED

0

ICONIC STYLES FROM DECADES AGO GET RETRO-FITTED FOR NEW GENERATIONS OF WEARERS. 

Ray-Ban Blaze by Luxottica Equally popular among past presidents and rock stars, Ray-Ban’s iconic Wayfarer, Aviator and Clubmaster models have defined a certain type of cool for the past 80 years. Ray-Bans can be dressed up or down, they can be sophisticated or bohemian. And they look great on just about everyone. Luxottica has continued to evolve the Ray-Ban collections to embrace new materials and technologies, like the 2017 Blaze. Now with an innovative flat lens-over-frame construction that revamps iconic Ray-Ban shapes for a clean-cut perspective, the Blaze has been featured on original Ray-Ban models including the Round, Clubmaster and Shooter. This new lens construction redefines timeless profiles with dark mirror shades in contemporary colors. Reimagining the bold profile of the original Clubmaster through the same new construction, Ray-Ban takes it up a notch by adding textural contrasts to highlight the cutting-edge sophistication of another timeless icon. Making sure that all bases are covered, a new cat-eye shape explores the seductive power of sharp urban style with a luminous edge. Luxottica 800.422.2020 • Luxottica.com

Tura 311 It made a huge style statement on daytime television; the Tura 311 in red donned by talk-show host Sally Jesse Raphael became her signature look (it also came in tortoise and black). Like so many trends, there were knockoffs, and I am proud to say I rocked a pair in college. More than 30 years later, this longest-selling model has achieved icon status. To commemorate the 30th anniversary of the 311, Tura released fresh colors and limited edition sunglasses in 2016. For 2017, celebrity stylist and Tura design collaborator Kate Young put her updated retro spin on a sunglass model. Tura, Inc. 800.242.8872 • Tura.comKateYoungEyewear.comOrders@Tura.com

Carrera from Safilo The silhouette made this one a classic. The soft-pilot shape of the Carrera sunglass, which followed a successful trajectory from the company’s initial foray into ski goggles, found a celebrity following that quickly flooded the mainstream sunwear market. Al Pacino wore them as Tony Montana in Scarface (1983), and they shaped Don Johnson’s look as James “Sonny” Crockett in Miami Vice (1984-1989). Other notable actors who wore (and continue to wear) Carreras include Robert Redford, Leonardo DiCaprio and Brad Pitt.

The year 2016 marked a significant milestone for the brand, which celebrated its 60th anniversary. “The new Carrera 124/S is an exclusive 60th anniversary edition of the iconic reversed bridge construction that marked the Boeing style 28 years ago,” explained Henri Blomqvist, CEO of Safilo North America. The company also rolled out the Maverick Campaign, featuring Academy Award winning actor, musician and director Jared Leto, who continues to be a brand ambassador this year. Safilo has also introduced a limited edition Flag Lab collection with two statement shapes (Carrera Ski-LL and Carrera Flag) that conveys the brand identity while playing on an “extraordinary combination of structures and materials,” Blomqvist said. “The look and feel is maximalist, the design is contemporary with a retro touch.” The color combination of white, red and black is strongly iconic, and the spring/summer 2017 collection features an innovative red HD polarized lens—it boasts high contrasts and an anti-reflection treatment that allows colors to be seen in a much more vivid way, filtering blue light to convey relaxation to the eye and ultimately, preventing eye aging. Safilo USA 800.631.1188 • Safilo.comInfo@Safilo.com

Cazal Legends from Eastern States Eyewear Cari Zalloni, the former chief designer and eponym of Cazal, created eyewear designs that became a cult in the 1980s and defined hip-hop style unlike any other brand. Rap artist Darryl McDaniels of Run DMC and singer Stevie Wonder (especially in the “That’s What Friends are For” video) elevated Cazal Eyewear—lovingly nicknamed “Cazzy”—from simply cool to iconic. Sammy Davis, Jr., George Clinton and more recently Jay Z, Beyonce, Bruno Mars and Usher have all accessorized with Cazal. Some of the legendary styles from that era such as the 607, 616, 644 and 958 are still trendsetting and comprise the brand’s vintage “Legends” segment. Actor/director Spike Lee wore the Cazal 616 as his character Mars Blackmon in his groundbreaking film, She’s Gotta Have It which he made additionally famous in his Nike spots with basketball superstar Michael Jordan (“It’s gotta be the shoes!”). Like so many original wearers of this brand, Lee is a lifelong fan and appeared in Cazal’s 2014 Lookbook, which was shot by photographer Armen Djerrahian.

Zalloni created trends that were way ahead of their time and his creative genius carries on, even after his sudden death in 2012. Inspired by him, his design team continues to create a collection that immortalizes his spirit. Often striking and always unusual, Cazal uses first-class materials such as pure titanium or 24-karat gold plating with precision artisanship. The Legends segment also includes a selection of “hybrids,” which are modern interpretations of the original classic styles; examples of this include the 659, 662, 663, 986 and 987. Eastern States Eyewear 800.645.3710 • ESEyewear.comCustomerService@ESEyewear.com • Ultra Palm Optical Co. 800.327.5185 • CazalEyewear.com

Share.

Comments are closed.