|Kenmark’s kensie collection includes cool (shown here in lavender), which features bright crystal colors with a custom acetate pattern.|
A frame’s color can set the tone for a wearer’s entire look, head to toe.
You walk outside and take a deep breath. Spring is officially here and summer is on the way. It’s time for some colorful new frames, and you’re not the only one who’s ready for the shift into an exciting palette for a new season. Your patients are, too!
The most informed eyecare professionals (ECPs) and patients are the best equipped to choose flattering frames. A key element in the frame-selection process is determining whether a patient should consider warm or cool colors (see “Using Color as a Frame Sales Tool”).
|Dolce&Gabbana Style No. 4159 from Luxottica is characterized by the new tone-on-tone D&G logo pattern that blankets the frame and is shown here in Pantone’s color of the year.|
WARM WEATHER, WARM TONES
For women who look their best in warm colors (yellows, oranges, reds, and browns), Kenmark Group’s kensie collection offers energetic, exciting designs. Lauryn Morris, kensie eyewear designer said, “When designing kensie’s 2013 Spring and Summer eyewear collection, I aimed to capture the mood of the season: optimism, youth, and refinement. I dressed up flattering eyeshapes in custom patterned laminates, showcasing a classic warm-weather color palette of fresh, bright colors mixed with feminine pastel hues. These colorful styles will give women the confidence to change their eyewear wardrobe as the seasons change.” The kensie style elegant is offered in a soft pink with tonal gradient colors on the temples, and the feather model has a patterned acetate laminate front.
An orange-family design not to be missed is Marchon Eyewear’s Michael Kors Style No. M2061S—a.k.a. Rachel. This citrus explosion with a metal frame is currently featured in the Michael Kors SS13 advertising campaign, and is also available in lime, blue, and yellow. Mark Ginsberg, Marchon’s Senior Vice President of Global Marketing, said, “The Michael Kors Spring 2013 sunglass collection embraces one of the year’s strongest trends featuring vibrant color and color blocking techniques. Classic aviators, always a Michael Kors staple, are recharged and revamped in metals featuring color platings and coordinated lenses.”
|MAKING A DIFFERENCE WITH SPLASHES OF COLOR The Vera Bradley Breast Cancer Awareness collection from The McGee Group includes three women’s frames, two Girlfriends frames, one kids’ frame, and three suns, all in Vera Bradley’s signature color for breast cancer awareness, Ribbons.
Amy Moore, Senior Design Director for the McGee Group said, “The Vera Bradley Ribbons pattern used in the Breast Cancer Awareness collection symbolizes the hope of finding a cure for breast cancer. Vera Bradley followers know the personal connection Ribbons has with the cause, and fans of all ages are drawn to the colorful pattern.”
Bold and brave wearers may opt for yellows, particularly mustard, and the Luxottica fall favorite from last season has kept its momentum in full swing for the spring and summer. The Burberry Splash collection features square men’s frames that are expertly crafted from lightweight acetate, including one in mustard.
ZIG Eyewear is another company that absolutely does not shy away from vibrant colors. Natasha Vora, Business Director, ZIG Eyewear, said, “We’re loving ZIGGY® by Cendrine O.’s feel and silhouettes this season. Designer Cendrine Obadia is really embracing color this spring and translating it into exciting color combinations and patterns. In general, Obadia so wonderfully embraces femininity in her designs for ZIGGY every season that any woman wearing these frames will feel confident and stylish wearing their pair of ZIGGYs.”
Patients looking to be pretty in pink can consider Style No.1379. This design is a cat-eye shape that features a feminine printed pattern embedded in the laminated layering of its acetate. Touches of glittery sparkles add to the detail. Vora said, “I could see this frame worn with a little white dress for spring.”
|An elongated oval shape cast in premium acetate, Ogi Style No. 9076 pops with lemon, lime, raspberry, and blueberry.|
KEEP CALM AND BE COOL
Blues, greens, and related tones can be truly eye-catching, and several brands highlight them in their spring and summer collections.
|Michael Kors Style No. M2061S (shown here in orange)—a.k.a. Rachel—from Marchon has a metal frame and is also available in lime, blue, and yellow.|
Green is on the scene for 2013, and has even been named Pantone’s color of the year. This hue makes statements for several collections from Luxottica, starting with Dolce&Gabbana. Style No. DG 4159 is a wide, feminine model that’s characterized by the new tone-on-tone D&G logo pattern that blankets the frame.
Wearers will also find themselves on trend for the spring and summer in blue, which Pantone named another one of 2013’s top colors. Ray-Ban Style No. RB3025 is a classic aviator with a mirrored lens in Monaco blue, and Burberry Splash reveals its cool side as well, with a lightweight metal frame in a metallic blue or metallic green finish.
Shades of purple can bring an air of royalty to any look. This style—actually called cool—from Kenmark’s kensie collection features bright crystal colors with a custom acetate pattern laminated along the top half of frame and on the temples.
Ginsberg said, “Acetate frames in tortoise with accent colors on fronts and temples frame the face with pops of brand right hues.”
|ZIGGY Style No.1379 from ZIG Eyewear features a feminine printed pattern embedded in the laminated layering of its acetate.|
Sometimes wearers are just looking to have a good time, and choose to throw caution to the wind when it comes to warm versus cool color options. Patients who are in the mood to make a bold, energetic statement may want to consider Ogi Eyewear. Shealah Cocherell, Design and Marketing, Ogi Eyewear, said, “This year is all about making a bold fashion statement. Ogi fulfills this demand with unique, eye-catching colors in conjunction with the must-have styles for 2013.” An elongated oval shape cast in premium acetate, Style No. 9076 features a tortoiseshell pattern that blends with hues such as lemon, lime, raspberry, and blueberry.
Face à Face gives the fashion-forward consumer something to really look forward to, with its daring designs and unforgettable personalities. Bocca Rock 3, for example, was described by Art Director Pascal Jaulent as “eyewear with irresistible legs.”
Frame color is a key element to establishing a look, and ECPs who stay informed about trends in this area will keep patients coming back season after season.
Rachel Bozek is a freelance writer who includes the optical field as one of her areas of expertise.