FOR THE SUPERFANS

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Wearers can shatter running or cycling records—but not their lenses—with Tifosi Optics’ sunwear.

In Italian, Tifosi means super fan or avid sports enthusiast. If those monikers describe your patients who run and cycle, Tifosi Optics has performance eyewear for them.

The company holds the number one spot for sunglasses in specialty running and cycling retailers, according to 2016 statistics from market research firm The NPD Group of Port Washington, NY. Established in 2003, Tifosi Optics is now sold in more than 3,500 U.S. retailers and in more than 60 countries.

The manufacturer focuses on enhancing the wearer’s performance level with its shatterproof decentered polycarbonate lens and state-of-the-art polarized lens filter with embedded 100% UVA and UVB protection. Fototec lenses adjust rapidly to changing lighting conditions to enhance visual comfort, and Tifosi Optics offers the most Fototec options in the industry, according to a company spokesperson. There are 23 Rxable models, the majority of which offer both single lens and interchangeable models. The chassis is made of lightweight and comfortable Grilamid TR-90 with hydrophilic rubber ear- and nosepieces to ensure a slip-free and secure fit.

At last month’s Vision Expo East, three styles were introduced: Synapse, Mira and Marzen. Synapse is a semi-rimless frame that features vented shatterproof lenses with fully adjustable ear- and nosepieces and comes in a variety of bold colors. Mira is another semi-rimless option for smaller faces which makes it a sound choice for women. Part of the established Swivelink collection, Marzen is a hybrid athleisure model that comes with two sets of interchangeable temples so the look can be changed from sporty to lifestyle.

In addition to providing outstanding optics, the company prides itself on being ECP friendly; the lenses do not require a Tifosi lab. Moreover, the company offers free stock rotation of its collection Joe Earley, president, said. He further stressed, “We also want ECPs to maximize their margins where they can, so if a lab outside of ours has the expertise to craft the lenses for our models, we don’t want to interfere in that relationship.”

Jill J. Luebbert, CPOT, ABOC, is a certified paraoptometric and optician practicing in northeastern Nebraska.

Tifosi Optics, Inc TifsiOptics.com • 866.310.0996 • Info@TifosiOptics.com

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