| JUST LIKE THE ADULTS
Kenmark Original Penguin Youth Carmichael Jr.
| TWEEN TONES
XOXO Girl BFF from McGee
| TEEN TALK
Luxottica Ray-Ban Wayfarer Distressed
| YOUNG AND FREE
| LIFESTYLE LIKES
Op 847 from ClearVision
| SPUNKY EDGE
Westgroupe Superflex Kids SFK-138
Just because they’re young, it doesn’t mean that children don’t pay attention to style.
If you dispense to kids, you know you have to be on your toes to make them happy. One reason is because each age group has its distinctive eyewear fashion likes and dislikes. If you’re aware of them, you’ll not only be in a better position to recommend frames to your younger patients, but you’ll see their satisfaction grow.
For this group, mom and dad are almost always making the decision, with a lot of help from the ECP. From a fashion perspective, parents want cute and adorable for their little ones.
BanZ’s charming and comfortable frames use soft neoprene elastic bands in lieu of temples and can be easily Rx’d. ClearVision Optical offers the DilliDalli series. Acetate Half Pint is designed for girls or boys and has delightful graphics on the temples. A saddle bridge and comfort cable temples allow the frame to stay where it belongs.
This demographic is influenced by the media and what their peers are wearing. Unisex frames are out and product tie-ins are major winners. Almost anything pink, purple, and glitzy will fill the bill. For boys, who doesn’t like SpongeBob? This perennial Nickelodeon favorite is not just under the sea; he is on many kids’ noses, as are Teenage Mutant Ninja Turtles and Dora the Explorer, all from Nouveau Eyewear.
Kids in the tween age group want eyeglasses that look like what their older siblings favorite teen idols are wearing. They want brands that resonate with their lifestyle, whether it’s fashion, sports, or music. The McGee Group’s Vera Bradley Girlfriends collection is a favorite. These frames are colorful and feature the prints that the Vera Bradley name is known for.
Westgroupe’s Superflex Kids’ line has a pair of two-tone, full-rimmed models in stainless steel which add a spunky edge that tweens are looking for. The frames come in such stylish color combinations as brown blue, gray red, black green, navy red, black gun, and gray silver. SFK-138 has a textured crosshatch pattern.
Boys like the Op or Izod brands from ClearVision, or the Original Penguin Youth line from Kenmark Optical. The frames are smaller versions of the adult brands which is just what kids this age want.
It’s all about fashion and image for teens. Branding is a hugely important because they want everyone to know and see who they are. They love logos and they identify with lifestyle brands. Teens want to look like adults, and most can wear grownup sizes, so their choices in eyewear lean towards styles that provide a more mature look. They are totally into the retro look and brightly colored acetate and metal frames are very popular with them.
For preppy guys, Marchon Eyewear’s Nautica line is right up there. Sportier male teens like Luxottica’s Ray-Ban‘ and Marchon’s Nike collections. Safilo USA’s Marc by Marc Jacobs and Juicy Couture collections offer a sassy look for young women. XOXO Girl from McGee features trendy styling, fantastic coloring, and details in both acetate and metal combos.
Just like adults, kids have their own fashion requirements. Make the right recommendations and they’ll love you for it.
Sharon Leonard is a licensed optician and contact lens practitioner in the Syracuse, NY, area.
WHERE TO FIND IT:
BanZ 877-333-0074 • usababybanz.com
ClearVision Optical Co. 800-645-3733 • cvoptical.com
Kenmark Optical 800-627-2898 • kenmarkoptical.com
Luxottica 800-422-2020 • luxottica.net
Marchon Eyewear 800-645-1300 • marchon.com
The McGee Group 800-966-2020 • mcgeegroup.com
Nouveau Eyewear 800-292-4342 • nouveaueyewear.com
Safilo USA 800-631-1188 • safilo.com
Westgroupe 855-455-0042 • westgroupe.com