If there’s one thing you can count on in the world of social media, it’s that it won’t stay the same for very long. Facebook has rolled out access to a refreshed streamlined design to its over 30 million small business Pages around the globe, giving Page admins more control over the tools you use most to manage your Page. Now you can quickly see what’s new, and more easily find the tools you need to engage with your audience. What does this mean? Better functionality!
This new revamp makes the look of Timelines on Pages resemble individual profiles with a single column design of your status updates. Why? Because one column is just so much easier on the eyes. Plus, the mobile app version uses only one column and it simply makes more sense than jumping back and forth to the right or left column.
Pages also now allow admins to adjust the placement of sections in the top navigation menu and left-column menu. This easier-to-navigate makeover enables you to create a custom look by allowing you to move sections around. Who wouldn’t welcome this trend toward customization? After all, you want to stand out. And the best part is that this left column is all about your business now-simple and easy, leaving no room for confusion.
While people might hate change, this is actually a smart move for Facebook, believe it or not. This clean, minimal design simplifies things for the user but also makes life easier for you as an admin. Play around with the new tools and options. Don’t be afraid to put your own spin on the new design-that’s why the new features are there.
And while you’re giving your redesigned Facebook Page some extra attention, you may want to consider starting to use Facebook Ads. Yes, you thought the advantage to social media marketing was that it was free. But you don’t need to spend a lot of money to drive targeted traffic to your Page. Seriously, for just pennies per click, you can get the eyes you want on your Page or key posts, which will increase engagement and awareness.
It’s been said that with the latest Facebook algorithm, less than 15% of your followers actually see your posts. So why not spend a little and see just how much it will expand the reach of your Facebook posts by targeting specific audiences. Target by location, demographic, interests, behaviors, connections, and even custom audiences. Give it a try and let me know what works for you by sending me an email with your success story.
Ana Montoya is Social Media Director at First Vision Media Group.
email me at firstname.lastname@example.org