CLEARVISION LOOKS BACK WITH MARC ECKO’S CUT & SEW. With 13 ophthalmics and five suns, the new Marc Ecko Cut & Sew eyewear collection by ClearVision offers men an array of options that reflect on turn-of-the-century industry. Up-to-the-minute looks with understated surprises and hidden details (the signature Cut & Sew laser shears logo appears on every temple tip) are key themes of the collection. Colors such as black, blue/black, olive drab, and green khaki add to the line’s authentic appeal. With a cutting-edge virtual try-on platform, ECPs can upload images of themselves—or use a “model”—to try frames on. They can share their pictures on Facebook or download the images and purchase the frames directly. For more information, contact ClearVision Optical Co. at 800-645-3733 or cvoptical.com, or at Vision Expo West, #16087.


IT’S FAMILY TIME FOR OGI. Mommy & Me, Daddy & I, Ogi’s new collection, features six adult styles and six corresponding kids’ styles. The frames are handmade from Italian acetate and monel, and the kids’ looks are inspired by some of Ogi’s top-selling adult models. Style Nos. 2226 (top) and OK69 (bottom) are shown here. For more information, contact Ogi Eyewear at 888-560-1060 or ogiframes.com, or at Vision Expo West, #G23017.

WESCAN GOES ALL OUT WITH EVATIK SUNWEAR. Exanding on its Evatik ophthalmic line, Wescan launches Evatik Sunwear for the sophisticated male. The collection offers 18 lightweight, distinctive styles in stainless steel and acetate. With a variety of eyeshapes including modern rectangles and vintage aviators, the sunglasses feature fine detailing on the temples and two-toned coloring. All lenses are Rxable, provide 100% UVA/UVB protection, and have a backside seven-layer anti-reflective lens treatment. Additionally, all styles are available with CR-39® and polarized lenses. For more information, contact Wescan Optical at 800-361-6220 or evatik.com, or at Vision Expo West, #18023.


VIVID MAKES A SPLASH WITH SPLASH. Featuring various shades of tortoiseshell laminate colors on the fronts and temples, Vivid Eyewear’s Splash collection stands out with bright pastels on the inside of each of its six frames. Women of all ages will appreciate the versatility in the design of this line as they choose from red, green, blue, purple, and pink (shown here on Style No. Splash55). For more information, contact Vivid Eyewear at 800-631-0188 or Vivid-Eyewear.com, or at Vision Expo West, #19017.


the new addition to Wiley X Eyewear’s Climate Control Series™, is designed with narrow facial structures in mind. Delivering protection, comfort, and visual acuity, this style features Wiley X’s removable, foam Facial Cavity Seal™, and works for cyclists, hikers, and boaters alike. Designed to minimize eye fatigue, the Curve also features a Top Down™ ventilation system, which keeps the fog out and the cool in. The Rxable suns have three lens options and offer 100% UVA/UVB protection. For more information, contact Wiley X Eyewear at 800-776-7842 or wileyx.com, or at Vision Expo West, #13035.

ALPHA VIANA STAYS COOL WITH KOOL KIDS. A combined focus on fashion, comfort, and flexibility defines the Kool Kids collection from Alpha Viana. The bold, bright line includes more than 40 styles, and features carved temple insets directed to a young, energetic audience. Designs cover kid-friendly themes such as flowers, thunderbolts, sports, animals, rainbows, cars, and more, and the collection’s palette includes a wide range of colors (Style No. 2527 C1 shown here). For more information, contact Alpha Viana Inc. at 800-987-6879 or alphaeyewear.com, or at Vision Expo West, #13099.

BAUMVISION’S PAUL FRANK SHOWS OFF ITS MAGNETIC PERSONALITY. Each of the eight styles in the New Paul Frank Magnet Collection from Baumvision is handmade with the tween set in mind. The eyewear features cotton-based hypo-allergenic acetate and stainless steel hinges imported from Germany, as well as custom-sized nosepads. While the collection boasts youthful colors and whimsical shapes, perhaps its most notable aspect is its set of six interchangeable magnet insets featuring various Paul Frank characters (Julius, Clancy, Skurvy, and Bunny Girl shown here), which are sold separately. For more information, contact Baumvision at 866-415-8842 or baumvision.com, or at Vision Expo West, The Suites.

THE DOCTOR IS IN FOR NOUVEAU’S GEOFFREY BEENE. Line detailing on the temples sets Geoffrey Beene’s Surgeon apart for Nouveau. A semi-rimless, rectangular eyeshape, the stainless steel model is available in satin black with gunmetal accents, and in gunmetal with satin black accents (shown here). For more information, contact Nouveau Eyewear at 800-292-4342 or nouveaueyewear.com.

KENMARK’S THALIA ILLUSTRATES A NEW LOOK. Energetic colors and playful designs define the new Thalia ophthalmics from Kenmark. Each of the six frames boasts a unique, illustrated look designed by Carla Terwilleger of Twiggy Originals, all with a Latin flair. Employing zyls, metals, and combinations of the two, styles include Abeja, Bailar, Celina (shown here), Diamante, Erma, and Tacones. Each model is available in three colors. For more information, contact Kenmark Group at 800-627-2898 or kenmarkoptical.com, or at Vision Expo West, #16031.


Coming in October, Efva Attling’s collection from Scandinavian Eyewear includes modern designs with zings of the ‘50s and ‘60s in acetate and metal. The line features the Hollywood-inspired Twisted, the soft, feminine Beverly (shown here), the strong-yet-laid-back Rolf, the unisex Rickey, and the sparkly Spikes. For more information, contact Scandinavian Eyewear at 888-285-9981 or scandinavianeyewear.se, or at Vision Expo West, #G24039.

LEGRE’S WOOD LOOK WORKS IT. New colors in Legre’s Wood Look collection expand the diversity of Style Nos. LE 151 and LE 157, both unisex vintage rectangle shapes. In addition to gray wood (shown here), Style No. LE151 also comes in black wood, dark brown wood, and black wood with gray-green temples. Shiny black, shiny tortoise, blue wood, gray mix with yellow wood, burgundy and brown wood, and black wood with gray-green round out the offerings in Style No. LE 157. For more information contact Legre at 800-747-3840 or legreeyewear.com, or at Vision Expo West, #21104.


SAFILO’S BOSS ORANGE OPHTHALMICS HAVE ATTITUDE. A young and urban look distinguished by captivating colors and distinctive details forms the essence of the new BOSS Orange ophthalmic collection. Seventeen styles—seven unisex, four women’s, and six men’s—speak to other accessories in the brand. A large butterfly, women’s acetate Style No. BO 0008 is available in a host of original colors (shown here in havana violet and black). Another vintage-inspired model, Style No. BO 8002, is a men’s acetate and stainless steel frame with dynamic color combinations such as blue matte black. For more information, contact Safilo USA at 800-631-1188 or safilo.com, or at Vision Expo West, #19065.


DOLCE&GABBANA DOES IT UP WITH LACE FOR LUXOTTICA. Made with Dolce&Gabbana lace, this catwalk-worthy collection from Luxottica includes two absolute luxury styles (one ophthalmic and one sun), and five fashion styles (three ophthalmics and two suns). The Lace collection’s absolute luxury styles are made with 100% real lace inside the acetate, and are offered in several colors (Style No. 3116 shown here with red lace). Real lace is also present in the fashion styles—in the temples or the front—and the collection includes progressive and Rxable sun options. For more information, contact Luxottica at 800-422-2020 or luxottica.net, or at Vision Expo West, booth #16024.


MARCOLIN’S JOHN GALLIANO OPTS FOR OPHTHALMICS. The first line of ophthalmics from John Galliano includes 12 styles for women and eight for men. Available in a wide range of colors and designs, the collection is inspired by Hollywood’s golden era icons including Cary Grant, Michael Caine, Marilyn Monroe, and Joan Crawford (Style No. JG5002 shown here). It incorporates a splash of contemporary style and draws inspiration from memorable John Galliano suns including the Gazette, les Biches, and the Spanish flamenco Peineta. For more information, contact Marcolin USA at 800-537-9265 or marcolinusa.com, or at Vision Expo West, The Suites.

Marchon’s Nautica reaches
a new level of innovation by incorporating the advanced technology of Marchon3D™ into its latest collection. The photochromic technology allows the wearer to transition from 3D to a sunglass in just one minute. Available in black and dark tortoise, Style No. N0001S3D combines a classic look with high-tech savvy and features a Nautica logo on the temples. The new collection includes seven additional suns and three ophthalmics. For more information, contact Marchon Eyewear at 800-645-1300 or marchon.com, or at Vision Expo West, #16065.


MCGEE CLIMBS TO NEW HEIGHTS WITH ORVIS COLORADO. Designed with outdoor adventure in mind, the new Orvis Colorado collection from McGee includes four styles, each with spring hinges and adjustable nosepads. Clallam features a smaller rectangular eyeshape and etched design on the temples, while the laser-detailed Boardman’s deep oval eyeshape gives it a more retro feel (shown here in gunmetal). Both are full-rimmed, metal designs with acetate temple tips. Semi-rimless metal and handmade acetate combination frames, Rubicon and Lehigh, round out the collection. For more information, contact The McGee Group at 800-966-2020 or mcgeegroup.com, or at Vision Expo West, #18042.


ZYLOWARE GIVES SOPHIA LOREN A STANDING OVATION. Each demonstrating its own splash of femininity, Zyloware’s two new Sophia Loren releases feature spring hinges and accommodate progressives. Style No. 1539, available in burgundy (shown here) and brown, is a full-rimmed design with a zyl front and sparkling crystals. Style No. M229 is a semi-rimless round metal frame ideal for any face shape. A subtle floral design embellishes the temples and temple tips, and snap-in nosepads provide added comfort. For more information, contact Zyloware Eyewear at 800-765-3700 or zyloware.com, or at Vision Expo West, #18031.

concept used for the latest Koali subcollection is based on the bright, tropical Alpinia flower. Koali Alpinia features wide openwork temples with curved ends and vibrant flower patterns or cut-out leaves. With a total of eight progressive-friendly styles, wearers can choose from colors including green, plum, gray, sky blue, taupe, white, black, and orange. For more information, contact Morel at 800-526-8838 or morel-france.com, or at Vision Expo West, #G21015.


L’AMY AMERICA BELIEVES IN THEORY. The two new acetate ophthalmic frames from L’Amy America’s Theory Collection bring the line an update while maintaining its strong sense of classicism and femininity. Style No. TH1140 has a modified butterfly shape and beveled temples which reveal the two-toned frame’s back color. It also features spring hinges and a saddle bridge. An oversized rectangular eyeshape Style No. TH1145 (shown here) features bold detailing on the temples. For more information, contact L’Amy America at 800-USA-LAMY or lamyamerica.com, or at Vision Expo West, #16043.


JONATHAN CATE’S ROGUE GOES RETRO. Featuring a range of elements based on the ’20s, ’30s, and ’40s, Jonathan Cate has added five styles to its Rogue™ collection. Stainless steel Rogue 896 (shown here) has a cylindrical eyeshape, while Dapper Dan (asymmetrical round eyeshape) and the Mad Hatter (smaller, rectangular eyeshape) are both made from handcut zyl, and feature monel bridges and filigree-engraved hinges. Gatsby and Steinbeck round out the list of new additions, each with cut zyl fronts and thin monel temples engraved with filigree, as well as keyhole bridges. For more information, contact Jonathan Cate, Inc. at 888-665-2326 or jonathancate.com, or at Vision Expo West, #G22043.


HIT THE ROAD WITH VIVA’S HARLEY DAVIDSON. Viva International’s Harley-Davidson® Eyewear Fall 2011 collection gives women and men a true array of options from which to choose. The six designs for women make a strong entrance, inspired by artful tattoo graphics. Three styles feature the brand’s script logo with rose graphics, and three are embellished with floral vine graphics (Style Nos. HD 388 and HD 394 shown here). The six men’s models demonstrate a focus on Harley-Davidson’s iconic logo treatments and boast the brand’s signature bar-and-shield logo on three, and a more tailored look with the other trio. For more information, contact Viva International Group at 800-345-VIVA or vivagroup.com, or at Vision Expo West, #16053.


Aviators find a new, contemporary style with Reptile’s Serpent, which comes with gold- or silver-plated frames. The suns offer wearers protection with TPC-X™ High Definition Polarized lenses, and the designs feature monoblock spring hinges. For more information, contact Reptile Polarized Sunglasses at 800-625-1880 or reptilesun.com.


MYKITA SUNS GO BOLD WITH ALEXANDRE HERCHCOVITCH. Inspired by Swiss architect Le Corbusier’s preference for thickset horn-rimmed glasses, Alexandre Herchcovitch and Mykita joined forces to create the unconventional, fashionable Regina and Golda (shown here). Both styles are round shapes that come in vanilla, rose, stone, and black—Golda with the lower portion of the frame cut out. The Avrum frame, for men, brings the trompe-l’œil style to life in two-tones choices of navy/nude or red/ nude. For more information, contact MYKITA at 973-669-0063 or mykita.com, or at Vision Expo West, The Suites.

BEST IMAGE SHINES WITH PLUME PARIS. The new releases from Best Image’s Plume Paris collection feature detailed temple designs and an increased focus on stainless steel. Remy is stainless steel and is offered in olive, black, and brown, while Spoil, also stainless steel, comes in brown/coffee, hunter/olive, and burgundy/fuchsia. Another new two-tone model is Lava, offered in black/gray, hunter/olive, and brown/bronze (shown here). For more information, contact Best Image Optical, Inc. at 800-688-7661 or bestimageoptical.com, or at Vision Expo West, #20017.


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