EYEWEAR & SUNWEAR NEW PRODUCT GALLERY – MARCH 2014

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FROM THE COVER
SAFILO DEBUTS BOBBI BROWN EYEWEAR.
Inspired by the designs found in the renowned Bobbi Brown cosmetics line, Bobbi Brown Eyewear enters the scene with 16 ophthalmic styles (13 women’s and three unisex) and 14 suns (10 women’s and four unisex). A three-step system allows wearers to identify their ideal frame based on style, color, and face shape. The collection includes dozens of acetate or metal color options as well as five lens colors. Screw details match those found on Bobbi Brown makeup palettes, and frames have a squared-off silhouette, much like the design of other Bobbi Brown products. Temple tips include the signature gold line that can be found on the lipwear of the same name, and many frames in the collection feature a “B” on each temple. Styles include Dakotas (sunglasses) and Devin (ophthalmic). For more information, contact Safilo USA at 800-631-1188 or safilo.com, or at Vision Expo East, #3548.

 

SMITH REACHES BACK. Taking a walk down memory lane, Smith Optics’ Archive Collection features exact replicas of frames from the company’s past. Each labeled with its original launch year, Cheetah, Mt. Shasta, Marvine, Delano, and Cornice are also offered in their original colorways. Available in polarized and non-polarized options, the one update these suns employ is the use of Carbonic TLT lenses. For more information, contact Smith Optics at 800-635-4401 or smithoptics.com, or at Vision Expo East, #3566. OKO BY OKO PARIS LOOKS INSIDE. Introducing three styles for women and two for men, the CAC Collection features frames made with ultra-thin acetate selected specifically for OKO by OKO. This material encases surgical steel rivets, allowing for a stylish presentation of an industrial concept. Style No. CAC15 is shown here, and each frame is offered in at least four colorways. For more information, contact OKO Eyewear, distributed by RED88 Eyewear Distributing, Inc., at 888-716-2020 or oko-eyewear.com, or at Vision Expo East, #G481.

 

   
SILHOUETTE KEEPS CLEAN WITH SIGNIA. They may all be rimless, but the SPX Signia from Silhouette brings wearers options galore, with eight lens shapes and eight temple color combinations. From frosted pastels to bolder tones, the lightweight SPX Signia frames all feature Silhouette’s signature “S” on the left side, with snap hinges that are hidden from passers by. Style No. 5377 is shown here in royal blue. For more information, contact Silhouette Optical, Ltd. at 800-223-0180 or silhouette.com. MARCOLIN’S SWAROVSKI CHANNELS THE ’60S. All starting with the letter D, the 15 styles in Swarovski’s Spring/Summer 2014 Eyewear Sun Collection glimmer and glisten with refined pavé, graphic baguettes, and expert faceting. The collection employs acetates, injected acetates, and metals, with embellishments including silver studs, crystal fabric, Swarovski pearls, and more, to present designs that have an element of throwback while still feeling contemporary. Da-Yu, Style No. SK0056, is shown here. For more information, contact Marcolin USA at 888-MARCOLIN or marcolinusa.com, or at Vision Expo East, #3532. WESTGROUPE’S FYSH SWIMS INTO SPRING. With floral-, animal-, crochet-, and lace-inspired patterns, the Fysh UK Spring collection covers the season with certainty. Materials include metals and acetate, and the collection’s 10 new styles come in a range of eyeshapes. Frame fronts feature bold, can’t-miss colors, while the temples boast bold patterns to complement the fronts. This collection is progressive friendly. Style No. 3512 is shown here. For more information, contact WestGroupe at 855-455-0042 or fyshuk.com, or at Vision Expo East, #3621.
 
CHARMANT’S PUMA POUNCES AHEAD. Entering a new demographic, PUMA Eyewear’s Spring/Summer 2014 releases include high-energy frames for 10-to-16-year-old boys. Key styles include Style No. PU15348, an acetate frame with a classic rectangular eyeshape (shown here); Style No. 15358, which features multi-layered details and matte metal temples; Style No. 15420, which employs brand strength of the word “PUMA” on metal temples; and Style No. 15421, another metal frame, this time with a geometric twist on the temples. For more information, contact Charmant Group at 800-645-2121 or charmant.com/us, or at Vision Expo East, #4340. MARCHON’S NIKE MAKES A RUN FOR IT. Featuring Nike Max Optics, Nike 2014 Lifestyle Suns offer wearers six styles from which to choose, all in vibrant, true-to-brand colors and various lens options. These suns are durable and scratch resistant, with lightweight, custom nylon frames. The have integrated rubber nosebridges and include 6-base styles for an easy Rx. Styles include Mercurial, Premier, Charger, Mavrk, Cruiser (shown here), and Mojo. For more information, contact Marchon Eyewear at 800-645-1300 or marchon.com, or at Vision Expo East, #4653. VIVA MOTORS INTO SPRING. The Harley-Davidson Eyewear Spring 2014 sunglass collection from Viva, owned by Marcolin, brings 12 new men’s styles to the forefront, all Rxable, and featuring materials including carbon fiber and titanium. Style No. HDX 875 has a modified rectangular eyeshape and is offered in black, cognac, and gunmetal. Style No. HDX 876 has a navigator-inspired eyeshape, with colorways including black, gold, gunmetal (shown here), and silver. Both have tailpipe-inspired detailing, drawing from the look of the brand’s V-Rod Muscle model family. For more information, contact Viva, owned by Marcolin, at 800-345-VIVA or vivagroup.com, or at Vision Expo East, #3532.
   
MCGEE’S BADGLEY MISCHKA HITS A TRIPLE. Italian acetates define the latest romantic, luxurious Badgley Mischka sunwear collection. Sylvie boasts a 3D metal casted bow and double-gradient polarized lenses. Its oversized, rounded eyeshape makes a real statement in either gun or gold. Smaller, and with a more vintage feel, Alaina offers a softer look, with colorways that include blue and linen crystal. The modern cat eye of Cherelle brings a wave of edginess into the collection, as well as Swarovski crystal embellishments. Colorways include black (shown here) and brown. For more information, contact The McGee Group at 800-966-2020 or mcgeegroup.com, or at Vision Expo East, #3556. WALMAN’S IMAGEWEAR MAKES A MEMORY. Callaway’s Titanium Metal Eyewear collection from Walman’s ImageWear division includes four styles for men: Chambers Bay, Cobbs Creek, Rancho Park (shown here in brown), and Stony Ford. Each lightweight, allergy-free men’s frame provides comfort for the wearer while maintaining style with memory metal technology. For more information, contact Walman Optical at 800-926-9276 or walman.com. TURA’S BRENDEL SHAPES UP. Carefully thought-out shapes and color combinations contribute to the fashionable look of each of the four additions to the Brendel Eyewear collection. The progressive-friendly frames include two full-rimmed and two semi-rimless options. Style Nos. 902138 and 902139 (shown here in navy) employ architectural modernism, while Style Nos. 902148 and 902149 make themselves known through patterns and prints. For more information, contact Tura at 800-242-8872 or tura.com, or at Vision Expo East, #3841.
LUXOTTICA’S PRADA CELEBRATES CONTRAST. The combination of black and white defines the Ornate Collection from Prada, with precious stones and high style. Style No. SPR 31P, shown here, features the Prada lettering logo and light and dark crystals in a circular theme. Going the rectangular route, Style No. SPR 33P is a sun style with a metal serpentine embellishment along its temples, adorned with black crystals. The collection’s ophthalmic, Style No. VPR 10Q, is a smaller frame than the sunglasses but leaves nothing to be desired when it comes to elegant boldness. For more information, contact Luxottica at 800-422-2020 or luxottica.net, or at Vision Expo East, #4153. SERENGETI TAKES OFF. Two new aviators in Serengeti’s Pilot Collection offer technologically advanced, lightweight glass lenses paired with comfortable, durable frames. Aerial (shown here) and Norcia, along with the six already-established styles in the collection, offer wearers three different lens options: 555nm, Drivers, and Drivers Gradient. All frames in the collection have precision hinges and adjustable silicone nosepads. For more information, contact Serengeti at 888-838-1449 or serengeti-eyewear.com, or at Vision Expo East, #4309. L’AMY ROCKS OUT WITH BALMAIN. The punk-meets-luxury sensibility of Balmain eyewear reveals itself in five new styles: three for women and two for men. Style No. 1027, shown here in coral, features a metallic embellishment at the spring hinges and is inspired by the metal belt in the brand’s collection. Balmain’s logo can be found on both temples. For more information, contact L’Amy America at 800-USA-LAMY or lamyamerica.com, or at Vision Expo East, #3853.
MOREL SLIMS DOWN. As if the Alpha 24 family wasn’t already thin, Morel has released four new frames that are TR-90, ultra-slim, and lightweight. Each progressive-friendly frame comes in three colors and has add-on adjustable nosepads as well as screwless, springless flex hinges. Style No. 7314L is shown here. For more information, contact Morel at 800-526-8838 or morel-france.com, or at Vision Expo East, #G458. CLEARVISION REVS UP. Men looking to make a statement can get the job done with five new styles from Marc Ecko Cut & Sew Eyewear. Styles include wayfarers, clubmasters, and modified squares, with rich acetates that incorporate fades, interesting colors, custom temple tips, and noteworthy materials like carbon fiber. The textures and finishes are inspired by motorcycle parts and leather tufting. Voyeur is shown here, in crystal and merlot. For more information, contact ClearVision Optical Co. at 800-645-3733 or cvoptical.com, or at Vision Expo East, #4421. WILEY GETS A GOOD ‘WRAP.’ WX Tobi and WX Rebel are the latest additions to Wiley X’s Active Series family. Both styles are wraparound frames with soft rubber nosepads and temple grips. As the line’s name indicates, these styles are designed with active wearers in mind, offering protection, excellent field of view, and a secure fit. Color options for WX Tobi are brown crystal with bronze lenses, shown here, and gloss black with polarized silver flash lenses, while WX Rebel comes in matte black with gray lenses and matte layered tortoise with polarized bronze lenses. For more information, contact Wiley X Eyewear at 800-776-7842 or wileyx.com, or at Vision Expo East, #3509.
 
NOUVEAU’S KAY UNGER GLAMS IT UP. From jeweled accents to animal prints, the six new styles in Nouveau’s Kay Unger New York collection are sophisticated and stylish. Style No. K162, shown here in brown, sparkles through the twists and turns of the temples’ metal detailing over a color gradient. Offering a completely different look, Style No. K159 features jeweled studs and an animal print embellished with jeweled studs. For more information, contact Nouveau Eyewear at 800-292-4342 or nouveaueyewear.com, or at Vision Expo East, #3675. SPY MELLOWS OUT. The new ophthalmic style from Spy Optic, Maxwell, will appeal to wearers looking for a smart look with urban flair with its solid brow and keyhole bridge. With a handmade acetate front and rounded eyeshape, this style features spring hinges, stainless steel temples, and the temple-tip shape for which the company has come to be known. For more information, contact Spy Optic at 800-779-3937 or spyoptic.com, or at Vision Expo East, #3375. CLARITI CALLS FOR CAMO. Konishi Style No. KA5747, from Clariti Eyewear, combines the classic sophistication of tortoise with the rough trendiness of camouflage. This new full-rimmed frame is made in Japan and has spring hinges. For more information, contact Clariti Eyewear at 800-372-6372 or claritieyewear.com, or at Vision Expo East, #4234.
 
KENMARK WINS A “˜METAL’ WITH DANA BUCHMAN. Each of the four new lightweight, metal frames from Dana Buchman Eyewear has its own marks of feminine elegance. From crystal accents to wraparound detailing, Alta (shown here in scarlet), Nell, Lydia, and Tari show an affinity for artistry. These frames allow for a deep B measurement. For more information, contact Kenmark Group at 800-627-2898 or kenmarkoptical.com, or at Vision Expo East, #4141. COSTA GOES FISHING. Named for legendary angler Captain Ron Hamlin, this new style from Costa has co-injected nylon molded frames, sturdy integral hinges, and no-slip Hydrolite™ nosepads and temple tips. Hamlin’s wrap-shaped frame is oversized, helping to protect against glare. Colorways include tortoise, matte black (shown here with blue lenses), blackout, and white. Lens options include 580G (glass) and 580P (plastic) with color options of gray, amber, copper, blue mirror, green mirror,  ZIG EYEWEAR LINES UP. Wide temples and ’70s-inspired colors give Zig Eyewear’s Jean Reno Style No. 1407 a look all its own. This frame is just one from designer Cendrine O. who works with colors in innovative ways. The inside color on this frame is pulled from the bold red of the striped pattern, leaving passersby turning their heads. For more information, contact Zig Eyewear at 877-944-4676 or zig-eyewear.com, or at Vision Expo East, #G608.
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