EYEWEAR & SUNWEAR NEW PRODUCT GALLERY – JUNE 2010

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REVOLUTION’S AFFLICTION EYEWEAR SETS THE FASHION BAR HIGH. This bold and edgy collection boasts five women’s and seven men’s sunglasses, but don’t dismiss their unisex appeal. Artistic temple embellishments run the gamut from the brand’s inverted fleur-de-lis trademark to a skeletal fingered temple. Each style comes in three color themes and some offer gradient lenses. A custom hard case with a microfiber cleaning cloth completes the package. For more information, contact Revolution Eyewear at 800-986-0010 or revolutioneyewear.com.



EYES OF FAITH OFFERS EYEWEAR WITH A DIVINE PURPOSE. Twelve ophthalmics in a combination of metal and acetate make up the Eyes of Faith collection. Each style is offered in three colors, with the exception of two models that come in four colors—some of which are multi-layered laminates. The Christian faith is inherently the inspiration for the line, as is shown by features such as various cross designs, artistic stained glass, three rivets representing the Trinity, and fun circles that symbolize eternal life. For more information, contact Eyes of Faith at 888-777-9390 or eyesoffaithoptical.com.


LUXOTTICA’S PRADA WISHES YOU WERE HERE. Prada’s Postcards Sunglasses collection captures the great escape/alter ego of big cities that are found in resort towns frequented by the 
inhabitants of the metropolitan communities. This collection is available in six tones, and each style is dedicated to a city and its twin: Milan’s is lime green for Forte dei Marmi; Los Angeles’ is pale pink for Santa Monica; Manhattan’s is clear with pink lenses for Montauk; Paris’ is clear with light gray lenses for Biarritz; London’s is transparent gray with orange lenses for Cornwall; and Lisbon’s is solid black with black lenses for Setùbal. For more information, contact Luxottica Group at 800-422-2020 or luxottica.com.

VILLA EYEWEAR LAUNCHES HIERRO Y ALBERO. This Spanish brand with its own style and identity is branching out into eyewear and sunwear for both women and men who like to dress elegantly. Portray-ing a fresh image, the Spanish culture and tradition is translated into colorful and stylish plastic and metal frames. Elaborately crafted with high quality weavings and materials, the collection captures the Spanish accent that dominates its inspiration with a logo that symbolizes the iron cattle raiser and bullfight sand. For more information, contact Villa Eyewear at 877-889-0399 or villaeyewear.com.


OGI’S SERAPHIN GOES FOR THE GOLD WITH VINTAGE. The 2010 Seraphin Sunwear Collection, with six styles, oozes a vintage vibe with angular shapes and timeless colors. Garfield stands out with its aluminum casting, layered temple details, and antiqued metal accents. Available in black/light gunmetal/black tokyo and dark brown/antique gold/dark tortoise, Garfield bridges the gap between the old and new with its contrast in materials. For more information, contact OGI Eyewear at 888-560-1060 or ogiframes.com.

 


TUSCANY GOES ALL WHITE.
Seven new styles from Tuscany have one thing in
common: they’re all strikingly white. Style Nos. SG94 and SG93 are classic aviators. Though the first tries its hand at a navigator shape, the latter stays traditionally tear-dropped shaped. The remaining five frames are plastic fashion pieces with silhouettes ranging from rounded square motifs and narrow temples to softer oval shapes and broad temples. For more information, contact Tuscany Eyewear at 800-293-9588 or tuscanyeyewear.com.



SAFILO’S ELASTA COLLECTION STAYS STRONG.
The Elasta brand is now more durable than ever with Elasta Forte, its new precision-based spring hinge. Designed to deliver the perfect temple tension and position, this new hinge maintains frame’s alignment and balance while providing a sleek, modern look. Strength, comfort, fashion, and function blend in the Elasta Forte hinge, which is currently available on four men’s models: Style Nos. E7170 to E7172. For more information, contact Safilo USA at 800-631-1188 or safilo.com.


 


REDUCE, REUSE, REDUX WITH JHANE BARNES BY KENMARK.
Redux 4 and 5 styles embody Jhane Barnes’ iconic design aesthetic and her commitment to offer environmentally responsible products. These eco-friendly ophthalmic frames feature metal fronts with 100% scrap acetate laminated into a 30% recycled acetate temple. They also boast corn demo
lenses that break down into water and carbon matter to reduce waste. Each model comes with a case made with 100% recycled material and organic cotton. All frames are shipped with backing cards printed on recycled paper, too. For more information, contact Kenmark Group at 800-627-2898 or kenmarkoptical.com.


CLEARVISION’S BCBGMAXAZRIA REFLECTS HIGH FASHION. Dramatic shapes, high-quality materials, striking colors, and creative textures and construction make the latest BCBGMAXAZRIA models stand out in a crowd. With silhouettes ranging from rectangles to bowtie shapes, these frames are sure to please a variety of wearers. Frame colors run the gamut from ink, pewter, and brown horn to eggplant laminate, brown salmon, and tortoise, among others. For more information, contact ClearVision Optical Co. at 800-645-3733 or cvoptical.com.


MOREL REINVENTS KOALY IVY. Following the success of the first generation of the “Ivy” concept, Koali has created Ivy II: four styles with ornate temples. The concept is based around three stainless steel strands colored separately and interlaced up to the endpiece to form an ornamental, discreet temple. An interlaced temple pattern continues seamlessly onto acetate or stainless steel fronts. Ivy II is available in two stainless steel fronts and two acetate fronts in a range of vibrant colors: brown/violet/purple, white/beige/sky blue, and plum/raspberry/lilac. For more information, contact Morel at 800-526-8838 or morel-france.com.



HIP URBAN CHIC FUELS ASPEX’S TAKUMI. Style No. T9792 from Takumi is trendy enough to hit the streets. Available in black and clear chocolate zyl, this Rxable frame will instantly transform itself into a fashionable pair of sunglasses thanks to its patented polarized magnetic clip-on. There are over 12 new zyl frames in the latest Takumi collection ranging from flirty to bold dramatic looks. For more information, contact Aspex Eyewear at 800-277-3979 or aspexeyewear.com.


CLARITI CHANGES THE CLIP-ON GAME. The company’s AirMag Magnetic Clip-On Collection, consisting of 22 styles, is unique because the frame itself is made of a special material that doesn’t require attached magnets. Instead, the clip-on will click on and attach strongly onto the frame without the bulk of two pairs of magnets, which makes it stronger, lighter, and smaller than alternative options on the market. Its polarized clip-ons also cut glare to deliver crisp, clear vision. For more information, contact Clariti Eyewear at 800-372-6372 or claritieyewear.com.

 


INDULGE IN MODERN FEMININE DESIGN BY NATORI FROM ZYLOWARE. Natori radiates pure artistry with mystical symbols and precious jewels. The latest glamorous eye- and sunwear collection from the brand is no exception. Style No. SZ 507 is a chic, oversized sunglass that illustrates the “East meets West” design philosophy of Natori. This exotic modified rectangular style is handmade in zyl with artful bamboo pressed print on wide temples. Its sister ophthalmic frame, Style No. IM 205, also portrays an Asian influence in the milled stainless steel front and zyl temples. For more information, contact Zyloware Eyewear at 800-765-3700 or zyloware.com.


A NOVEL CONCEPT FROM MCGEE’S TOTALLY RIMLESS. Women and men who seek trendy eyewear need to look no further than the Novel collection from Concept by Totally Rimless. With styles that range from elongated rectangles to chiseled ovals, each style features McGee’s exclusive Snap-Lock Rimless (SLR) lens mounting system for longer wear, increased durability, and a reduction to the number of adjustments needed. Textured gradient handmade acetate temples and sleek patterned acetate temple tips offer something for everyone. For more information, contact The McGee Group at 800-966-2020 or mcgeegroup.com.

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