BRING ON THE STYLE WITH VIVA’S SKECHERS EYEWEAR COLLECTION. The 67 ophthalmics and 56 suns for women, men, and kids are divided into four key trends—Age of Innocence, Tribal Tales, Disturbia, and Enegetic Soul. Each style reflects these trends with temple detailing, distinctive color palettes, and logo treatments that bring the unique design elements of the footwear into the eyewear collection. For more information, contact Viva International Group at 800-345-8482 or vivagroup.com.
MARCHON’S LATEST IS DISTINCTIVELY PUCCI. The 2010 collection has been revitalized with fresh styles that translate the timeless prints that Emilio Puccci is known for onto eyewear and sunwear. They are seen embraring the fronts of vintage-shaped frames, while sculpted metal in knots and fluid waves add vibrancy to these designs. Thin tubular temples are also wrapped in Pucci prints. Style No. EP643S (shown here) contrasts solid color with a burst of movement. For more information, contact Marchon Eyewear at 800-645-1300 or marchon.com.
BOLLÉ’S WOMEN’S COLLECTION BRANCHES OUT. Performance, functionality, quality, and fashion-forward styling converge in Bollé’s line exclusively made for women. New to the collection are Ruby and Valencia (shown here) which boast floating lenses and an oversized shape that’s sure to demand attention. The company also searched its archives to bring back an authentic 1980s’ style—Phoebe—which features a cat-eye shape that’s available in a variety of vivid colors. For more information, contact Bollé at 800-222-6553 or bolle.com.
IMPECCABLE STYLE FROM PREMIERE’S TAG HEUER.Tennis sensation Maria Sharapova has teamed up with TAG Heuer to design an avant-garde, feminine, and comfortable sunglass collection for women that features two styles. An aviator includes a sleek line at the top in a bold, thick frame that creates a cutting-edge look. The oversized round style offers loads of coverage and is chic enough for the red carpet. For more information, contact Premiere Vision, A luxury division of Logo of the Americas Inc. at 800-345-3733 or tagheuer.com/eyewear.
LUCKY KIDS ROCK THE RETRO LOOK WITH REM. The youngest generation now has its own claim on the rock ‘n’ roll, vintage sensibility inspired by Lucky Brand Spectacles’ adult line. Seven ophthalmic kids’ frames make up the new collection—four girls’ and three boys’ styles. Bold yet practical, these durable handmade frames (Willow shown here) flash back to the 1970s, as models are named after the offspring of influential musicians, from Ringo Starr to Mick Jagger. For more information, contact REM Eyewear at 800-423-3023 or remeyewear.com.
ACT OUT WITH LUXOTTICA’S RAY-BAN. Rare Prints is Ray-Ban®’s new eclectic collection of special limited-edition models. Flowers and Subway are a floral and a NYC subway map print, respectively, that adorn either the interior or exterior of the Wayfarer. Stripes is the reissue of the Clubmaster, which is striped in colorful alternatives, while the Ray-Ban Mania motif decorates both the Wayfarer and Clubmaster models with the Ray-Ban logo used in a new and unique way. For more information, contact Luxottica Group at 800-422-2020 or luxottica.com.
NOUVEAU EXUDES YOUTHFUL EXUBERANCE WITH ICARLY. Fashion-savvy tweens and teens who consider themselves trendsetters are bound to love the sophisticated shapes and bright colors of the iCarly ophthalmic line. Bursting with personality are styles like Electro (shown here), which features a geometric shape accented by a lasered ribbon pattern on the temples. It comes in black, brown, and purple. For more information, contact Nouveau Eyewear at 800-292-4342 or nouveaueyewear.com.
ASPEX’S MANHATTAN DESIGN STUDIO IS SASSY. Women’s Style No. S3203 blends classic looks with funky appeal in plastic frames with a rimless polarized magnetic clip-on. Available in tortoise/clear pink, clear cranberry, and black, this model is for women who want that extra, yet subtle, pop in their eyewear. For more information, contact Aspex Eyewear at 800-277-3979 or aspexeyewear.com.
ADIDAS EMPHASIZES ATHLETIC AMBITION THROUGH COMFORT. Ambition is adidas’ new sports-inspired ophthalmic collection for active lifestyle patients. Featuring the new Hybrid Memory Hinge™, a light-weight and durable hinge that adapts to the wearer’s head size without pressure, Ambition also offers ultimate comfort and fit with adjustable Performance Steel™ temples that are wrapped in an integrated cover of SPX™ and Traction-Grip™. Its Ergo-Grip Nosepads™ can also be adjusted. For more information, contact adidas eyewear at 800-626-8684 or adidas.com/eyewear.
JONATHAN PAUL DOUBLES FUNCTIONALITY. Duality® Eyewear consists of high-quality memory metal ophthalmic frames that are matched with a pair of Fitovers® Eyewear to fit perfectly into place, giving the wearer the appearance of wearing sunglasses. The Rx frame’s memory metal features Dualflex® temples and a Reflex Memory Metal Bridge, while matching Fitovers with polarized side lenses eliminate glare and maintain peripheral vision. An integrated brow bar also blocks light entering from above. For more information, contact Jonathan Paul Eyewear at 888-834-8872 or jpeyewear.com.
VINTAGE LIVES ON IN OGI’S LATEST SERAPHIN SUNS. Eight new retro sunglasses join the luxe yet affordable Seraphin collection. All models feature polarized lenses with a backside anti-reflective treatment. Included in the line are Thomas, Zenith, and Knox Sun (shown here). This cat eye combines Italian acetate and titanium to create a trim, modern fit with a soft, vintage edge. For more information, contact OGI Eyewear at 888-560-1060 or ogiframes.com.
TWO NEW KIDS’ SUNS FROM JULBO SHINE. Bubble and Tina are the latest additions to Julbo’s kids’ sunwear line. Bubble (shown here) is a unisex frame designed for kids aged 3 to 5 who are not used to or dislike wearing sunglasses. It features a durable, flexible, hard inner layer and soft-to-the-touch outer layer for comfort and light weight. Bubble’s bendable rubber hinges comfortably hug and adjust to a child’s face. For more information, contact Julbo Eyewear at 800-651-0833 or julbousa.com.
WINNING IS EMBEDDED IN THE DNA OF RUDY’S GENETYK. Unobstructed vision, adjustability, Rxability, and aggressive styling are the focus of Rudy Project’s new Genetyk. This lightweight, wrapped shield provides coverage from wind, debris, and UV rays with its race-inspired design and customizable fit. Available with unbreakable ImpactX™ Photochromic lens options and high-resolution RP Optics™ lenses, Genetyk makes it easy to swap lenses with its Quick Change™ replacement technology. For more information, contact Rudy Project North America at 888-860-7597 or rudyprojectusa.com.
A BOHEMIAN FREE SPIRIT INVADES MCGEE’S SALLY HANSEN. Multi-hued colors shine in the latest Sally Hansen collection. Sally 16 (shown here) is a modified rectangle metal/plastic combination frame with pearlized acetate temples and a wide endpiece adorned by rhinestones. It’s available in always amethyst, endless claret, and forever mango. Contrasting metal and acetate on Sally 17’s temples make it stand out. This deep oval-shaped frame comes in three colors: night-flight, wined-up, and so much fawn. For more information, contact The McGee Group at 800-966-2020 or mcgeegroup.com.
GO UNDERCOVER WITH WILEY X’S BLACK OPS. This ultra-cool hybrid of high-tech, high-performance stealth, sleek styles was inspired by covert operators. Created for elite-level military and law enforcement personnel and hardcore shooters, Wiley X’s Black Ops collection takes all-black matte frames and military spec neutral gray lenses and shapes them into its most popular styles, such as Revolver™, AirRage™, Hydro™, P-17™, Airborne™, Slay™, Brick™, and Reign™(shown here). For more information, contact Wiley X Eyewear at 800-776-7842 or wileyx.com.
KAENON STAYS SLEEK WITH KANVAS AND KLAY. Two new Lifestyle Performance™ frames have been added to Kaenon’s lineup. Featuring the company’s patented polarized SR-91® lenses, these styles don’t make any compromises. Made of lightweight TR-90 frames with buried Variflex™ nosepads, they also feature Kaenon’s brand new custom-made internal cam-driven hinges for all-day comfort. Kanvas (shown here) and Klay are both Rxable with SR-91 Rx polarized lenses in Single Vision or Freestyle™ Progressive. For more information, contact Kaenon Polarized at 866-KAENON-1 or kaenon.com.
CHARMANT’S P.S. SAYS THIN IS IN. P.S. (Plastic Slim) is a new eyewear collection for women and men that offers an extremely thin and lightweight frame profile. Its TR-90 flexible injected nylon material provides incredible fitting possibilities that are normally not available in plastic. Two-tone, carbon fiber, abstract, floral designs, and animal prints leave their mark on these five women’s and three men’s styles for patients aged 20 to 40 years old. For more information, contact Charmant USA, A Division of Charmant Inc at 800-272-2042 or charmant-usa.com.
MYKITA GOES LOW KEY WITH ITS LITE SERIES. The six simple frames for women and men in Mykita’s Lite collection mark the company’s lightest metal frame concept to date. Featuring a newly developed screwless hinge system that’s composed of solely three pieces, the line offers ultra-thin temples with silicone-covered tips that can be bent into shape to fit snugly behind the wearer’s ears. Lite frames are available in metallic colors ranging from brown to graphite, silver, and gold (Britt shown here). For more information, contact MYKITA at 973-669-0063 or mykita.com.