EYEWEAR & SUNWEAR NEW PRODUCT GALLERY – AUGUST 2013

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FROM THE COVER
ASPEX STARTS ITS ENGINE.
The BMW Eyewear Collection features designs custom-made from a range of materials including a combination of titanium, acetate, stainless steel, and NXT®. With 24 styles (12 ophthalmic and 12 suns), the collection makes it easy to heed its tagline, “Never Look Back.” Each frame includes a laser-engraved BMW logo on the temples and sun lenses, and maintains BMW’s sleek, refined sensibility. Shapes include shield fronts, retro-inspired aviators, and wraparound designs. Colors run the gamut from steel black to rich navy blue to matte gold. For more information, contact Aspex Eyewear at 800-277-3979 or aspexeyewear.com.



FROM THE COVER
MARCOLIN’S DIESEL WEARS JEANS WELL.
Making a comeback for Fall/Winter 2013 is Diesel Eyewear’s Denimize Collection, which features real denim inserts and transforms unisex wayfarers from an everyday piece to a true conversation starter. Style No. DL0071 (shown here) is completely covered with real denim, in indigo blue or gray. Sun Style Nos. DL0072 and DL0073 feature mirrored lenses with fluorescent frames, while Style No. DL0069 dives back into the ’60s with its round eyeshape. For more information, contact Marcolin USA at 800-537-9265 or marcolinusa.com.

ADIDAS KEEPS ITS COMPOSURE. Strong and athletic, the Compose Collection from adidas eyewear by Silhouette Optical, Ltd., features performance steel that was originally created for use in the aircraft industry. Flexible and durable, these hypo-allergenic core wires allow for easy adjustments. The temples in this collection employ ELAST-X, a new, patented material that offers a non-sticky traction grip. Style No. A696 is shown here in power steel/gray. For more information, contact adidas eyewear at 800-626-8684 or adidas.com/eyewear.



NOUVEAU HIDES OUT. The 16 ophthalmic styles and six sunglass styles of the new Realtree® eyewear collection all feature the brand’s own MAX-4® camouflage within their designs as well as its signature antler icon on the endpieces. Style No. R448 (shown here, top) is a full-rimmed metal frame and Style No. R442 (shown here, bottom) is a semi-rimless design. Suns in this collection are available with polarized lenses. For more information, contact Nouveau Eyewear at 800-292-4342 or nouveaueyewear.com.

OAKLEY TAKES A SWEET RIDE. In honor of one of the greatest competitions of modern-day athletics, Oakley recently launched the Tour de France Collection. The line includes four styles: Fuel Cell, Radarlock™ XL Straight Stem (shown here), Radarlock Path, and Half Jacket™ 2.0 XL. The Tour’s emblem is laser-etched onto the corner of each lens. Many of the colors featured in this collection are inspired by the French flag. For more information, contact Oakley, Inc. at 800-733-6255 or oakley.com.

FOR SAFILO, ALL THAT GLITTERS IS GUCCI. The Diamond Glitter suns and ophthalmic frames in this capsule collection include styles made with Optyl, an ultra-lightweight plastic material, and with a delicate sheet of glittering silk inside each frame. Contemporary women will appreciate this sparkling version of the brand’s signature Diamante pattern as well as the metal logo on the temples. Colorways include black/gold, brown/gold, beige/ice, blue/silver, black/silver, havana/gold, and red/gold. For more information, contact Safilo USA at 800-631-1188 or safilo.com.



OGI DOES A ROYAL MARCH. Drawing from Impressionist influences, several new styles from Ogi Eyewear feature pure royal blue. From left: Style No. 7148 has a matte translucent front and camouflage temples. Part of the Evo-Tec collection, the lightweight Style No. 4800 has a titanium-like feel and modern look. Style No. 9076 has a tortoiseshell pattern and an elongated, oval eyeshape. Style No. 9200 is a combination frame boasting marbled acetate and a metal eyewire. For more information, contact Ogi Eyewear at 888-560-1060 or ogieyewear.com.


MCGEE GOES TO WORK. Two new styles round out Argyleculture Eyewear. Reinhardt is a combination frame with a round eyeshape and keyhole bridge, available in black horn and classic tortoise (shown here). It features extended endpieces and brushed metal temples. Also a combination frame, Powell is a retro-inspired style with a rectangular eyeshape and an acetate brow bar and temples and comes in black/tortoise and brown. For more information, contact The McGee Group at 800-966-2020 or mcgeegroup.com.


L’AMY’S NICOLE MILLER EXPANDS ITS HORIZONS. Representing two of the brand’s best-known themes—Celtic tradition and bicycling— Nicole Miller eyewear has introduced two new ophthalmic and five new sun styles. Celtic tradition is celebrated in the Vestry sunglass (shown here), an oversized acetate frame with a raised matte metal Celtic cross temple detail. Bicycling’s inspiration reveals itself in Kenmare, an ophthalmic that features leather temples, and Trinity, a feminine sun with an acetate and leather temples. For more information, contact L’Amy America at 800-USA-LAMY or lamyamerica.com.


CHARMANT WALKS THE RUNWAY WITH TRUSSARDI.
Women and men alike can look to Trussardi for new ophthalmic frames. Women’s Style No. TR12521 features an oversized frame with a defined monochrome brow and thin temples. The lower rims have a marbled effect. For men, Style No. 12741 (shown here) offers a Gatsby-esque look with a rectangular acetate frame. For more information, contact Charmant Group at 800-645-2121 or charmant.com/us.


MOREL’S KOALI DRAWS A ‘PITCHER.’ The pitcher plant’s vase shape and thin strands are the inspiration behind the two-toned spiral of Koali’s Népenthe (another name for the plant). Offered in 24 color combinations, Népenthe designs include six stainless steel fronts (three full-rimmed and three semi-rimless) as well as three acetates. Six of the frames are progressive-friendly. For more information, contact Morel USA at 800-526-8838 or morel-france.com.


WESTGROUPE’S FYSH UK DANCES THROUGH SUMMER. Two new styles from FYSH UK will bring out the feminine flair in any wearer. Style No. F-3496 is a full-rimmed acetate with a lace pattern silkscreened onto the endpieces and through the temples. Colorways include nude (shown here), black, frosted purple, and frosted gray. Stainless steel Style No. 3489 has a modified rectangular eyeshape; the temples feature a circular, laser-cut pattern. It comes in black peacock, purple seafoam, burgundy periwinkle, and brown berry. For more information, contact FYSH UK at 855-455-0042 or fyshuk.com.


SPY IS MAD ABOUT TECH. The newest rimless eyewear from SPY’s performance line is Daft, which features interchangeable 7-Base Victory™ lenses (including a bonus low-light lens), 100% UV protection, and the company’s patented Scoop® ventilation system to combat lens fogging. Lightweight and durable, it’s made from grilamid and raises the comfort factor with Hytrel™ rubber nosepads and flexible temple tips. This style is available in black and white (shown here). For more information, contact SPY Optic Inc. at 800-779-3937 or spyoptic.com.


 

MATCH FLOATS BACK TO SCHOOL. Kids and teens can start the school year off right with Float Kids’ Back to School Collection. Featuring five styles for girls and two for boys, this line brings a youthful twist to current adult fashion trends. Style No. K-39 (shown here), for boys, has a rectangular rim wire front and grooved, stainless steel temples, while Style No. KP-234, for girls, features a laminated acetate frame with multi-layered color blocking and graphics on the temples. For more information, contact Match Eyewear at 877-88-MATCH or matcheyewear.com.


ZYLOWARE’S STETSON RESPECTS THE RECTANGLE. Three recently released Stetson styles feature rectangular eyeshapes, each available in two colorways. Style No. ST. 300 is a full-rimmed metal front with shiny metal endpieces and zyl temples. Style No. ST 301 (shown here), also a full-rimmed design, has metal temples with a lasered wood-grain design. Semi-rimless Style No. ST 302 features a metal front with zyl temples. All three models have spring hinges, adjustable nosepads, and can accommodate progressives. For more information, contact Zyloware Eyewear at 800-765-3700 or zyloware.com.

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