EYEWEAR & SUNWEAR NEW PRODUCT GALLERY – AUGUST 2010

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EYEWEAR DESIGNS PULLS OUT THE STOPS WITH ITS NEW CUBAVERA COLLECTION. Launching with 12 men’s ophthalmics, the line captures a modernized retro feeling, with architectural details and embroidery concepts inspired by Cubavera apparel. The collection will ultimately offer women’s and men’s eyewear, Rx and plano sunglasses, and readers. Taking authentic fundamentals from the traditional guayabera, the eyewear, like the original brand, features innovative design for a new twist on a traditional staple. For more information, contact Eyewear Designs at 800-645-6596 or eyeweardesigns.com.

 

LUXOTTICA’S DOLCE & GABBANA LIVES IN A MATERIAL WORLD. MDG marks Madonna’s first foray into eyewear. Working in collaboration with Domenico Dolce and Stefano Gabbana, the six oversized and wraparound sunglass designs exude sexiness and femininity. The singer’s creative vision was key in designing the MDG logo, and she will be the face of the MDG ad campaign which was shot in film noir style portraying her as admired and pursued but never fully revealed, as she’s masked by her mysterious dark glasses. For more information, contact Luxottica Group
at 800-422-2020 or luxottica.com.


 


THE FUTURE IS NOW WITH REVOLUTION AND GUNNAR.
Both
companies have teamed up to provide “3D-enabled magnetic” clip-ons. Gunnar Optik’s i-AMP3D™ lenses, a 3-D polarized lens technology, is now available in all of Revolution’s patented magnetic clip-on product line. Compatible with RealD® movies, this lens enhances the viewing experience by offering precise, optical quality lenses in place of the disposable eyewear typically offered by movie theaters. This means that users can adapt their Revolution clip-on eyewear for 3-D moving viewing with this new lens technology. For more information, contact Revolution Eyewear at 800-986-0010 or revolutioneyewear.com.


 


KENMARK’S DANA BUCHMAN REFLECTS TIMELESS STYLE.
Four new ophthalmics grace the Dana Buchman Vision collection with intricate details at the helm. Women aged 40 to 55 and over will enjoy the line’s modern shapes and decorative elements such as custom-cast, jewelry-inspired endpieces and temples adorned with animal print motifs. These progressive-friendly shapes fit a woman’s face and accommodate a number of lens options. Models include semi-rimless designs and metal/zyl combinations in colors like plum, tortoise, slate, brown,
cinnamon, and lavender to name a few. For more information, contact Kenmark Group at 800-627-2898 or kenmarkoptical.com.


 

SAFILO’S ALEXANDER MCQUEEN TIES IT ALL TOGETHER. You may have seen the iconic Alexander McQueen skull across the late designer’s womenswear and menswear collections, accessories, and shoes. It’s now made its way onto sunwear with its appearance on Style No. AMQ 4156/S—a modern, chic aviator that’s not only sleek but also lightweight. A 3-D skull is placed on the temples with eye sockets filled with two crystals. It is available in four frame colors: gold, brown, matte black, and ruthenium. For more information, contact Safilo USA at 800-631-1188 or safilo.com.


 


RETRO STYLING EMERGES FROM TURA’S TOURNEAU SUNWEAR.
Combination frame Style No. TS24 embraces the essence of simplicity. Retro in spirit but modern in its lens technology, this 8-base sunglass features polarized lenses. The signature Tourneau motif captures your attention, and it comes in deep tortoise with brown lenses and shiny black with gray lenses. For more information, contact Tura at 800-242-8872 or tura.com.


 


CHARMANT Z FUSES TECHNOLGY, DESIGN, AND COMFORT.
Made for affluent men aged 35 to 50, this high-end Z titanium collection features a 3-D design that reflects the uncompromising masculine approach to life, which is highlighted by the powerful red “Z” logo. Carbon fiber is found in Style No. 11750 (shown here), making it extremely light. Style No. 11753 is a full-rimmed model with a small cut design on the temple, while Style No. 11754 also boasts a full rim with a unique three-slit design at the hinge. For more information, contact Charmant USA, A Division of Charmant Inc. at 800-645-2121 or charmant-usa.com.


 


FISH, BEWARE OF WILEY X’S SIGNATURE XCESS.
Wiley has teamed up with the world champion angler to design the Skeet Reese Signature Xcess™ for any style of angling. Featuring Filter 8™ polarized lenses and High Velocity Protection (HVP™), these Rxable sunglasses enable anglers to not only see through the water but they also protect their eyes from impact. Its wrap styling offers full facial coverage including 100% UV protection. This black gloss frame is accented by metal on the temples, a unique riveted appearance, and distinct WX logos in Reese’s trademark yellow color. For more information, contact Wiley X Eyewear at 800-776-7842 or wileyx.com.


 

WESCAN’S FYSH TAKES RUNWAY TRENDS TO EYEWEAR. Tribal-, geometric-, and psychedelic-inspired designs are heating up Fysh UK’s latest summer ophthalmic collection. Available in stainless steel and combination materials, this exotic line includes full-rimmed and semi-rimless models that will leave passersbys wanting to express their own creativity through their eyewear, too. For more information, contact Wescan Optical at 514-383-0042 or fyshuk.com.



MCGEE’S XOXO IS READY TO HIT THE BIG CITY. The new Big City ophthalmic collection by McGee will have wearers going out on the town in styles whether it’s a black tie affair or girl’s night out. Fierce, a full-rimmed handmade acetate frame with a modified oval shape, is flirty and feminine. A metal XOXO logo treatment spans the full temple, while the model comes in black and demi. Another option is Tease (shown here), a sassy semi-rimless frame with an oval shape. Available in rose and brown, Tease boasts genuine leather temple inlays, spring hinges, and custom XOXO nosepads. For more information, contact The McGee Group at 800-966-2020 or mcgeegroup.com.


 


COLOR BRIGHTENS UP VIVA’S NEW SKECHERS KIDS’
OPHTHALMICS. From racing stripes to butterfly graphics, there’s something for every girl and boy aged 6 to 10 in the four new children’s SKECHERS frames. Girls’ Style Nos. SK 1500 (shown here) and 1501 are available in purple and green, brown and pink, and rose and purple. The boys’ frames, Style Nos. SK 1021 and 1022, come in satin blue, satin brown, and satin black with acetate temple tips that are highlighted by a stoplight plaque on the inner right tip and rubber tire design on the outer tip. For more information, contact Viva International Group at 800-345-VIVA or vivagroup.com.


 


VINTAGE CONTINUES TO INFLUENCE OGI’S SERAPHIN.
The latest Seraphin collection is comprised of three women’s and two men’s ophthalmics. Men’s style Woodale has a turn-of-the century vibe. This semi-rimless, floating lens look is made of solid block titanium etched with a filigree design on the top eyewire and bridge. Its antique-aged finish in silver, gold, matte gold, and brown blend comfort with distinction without a hitch. Harriet (shown here) is a women’s titanium frame adorned with a vintage floral motif. Inspired by art nouveau, this playful cat eye will charm women in four colors. For more information, contact Ogi Eyewear at 888-560-1060 or ogiframes.com.



 


ZYLOWARE’S RJ DAWGS IS DOWN WITH THE URBAN LOOK.
Targeting young males aged 16 to 35, RJ Dawgs presented by Randy Jackson offers a young feel and fit for tech-savvy guys. Fresh, dynamic
colors and elements like striping, inlay metal designs, cutouts, and split temples appeal to this demographic quite well. Style No. RJ DAWGS 2001, for example, is a semi-rimless frame with a double bar. This combination frame features a metal front with zyl temples and striping detail and coloration inside the temples. For more information, contact Zyloware Eyewear at 800-765-3700 or zyloware.com.

RAISE THE BAR ON PERFORMANCE WITH MARCHON’S NIKE. The 2010 collection adds even more dynamic, versatile styles to the combination of technology and innovation that Nike is known for. Made up of four sunglasses and three ophthalmics, athletes will be clamoring for features such as ventilated, rubber nosebridges that improve airflow and reduce fog and slippage. Those with active lifestyles will also benefit from Nike’s Max Lens technology, found in Brazen (shown here), which allows precise visuals to be seen at all angles. For more information,contact Marchon Eyewear at 800-645-1300 or marchon.com.

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