MATCH LAUNCHES ADRIENNE VITTADINI WITH FINELY CRAFTED DESIGNS. The 24 ophthalmics and six sunglasses speak to the apparel’s brand quality detailing with exquisite laser etching and rich textures in classic elegant temple treatments. Neutral colors in varying degrees of browns are on board for the spring/summer 2010 season and are reflected throughout the collection. Materials consist of Mazzuchelli acetates, various metal combinations and alloys, lacquers, crystals, and Italian paper transfers which add to the line’s sophisticated stance. For more information, contact Match Eyewear at 877-88MATCH or at matcheyewear.com.

WESCAN EMBRACES MILITARY CHIC WITH KLIIK:DENMARK. Military fashion isn’t just marching on the runway; it’s also hitting eyewear design, specifically the camo-inspired prints on Style Nos. KL-413 and KL-416. Desert gray, desert sand, brown, and khaki are just some of the many colors available for Kliik:denmark’s Spring 2010 collection. Fearless and stunning, this line embodies modern urban style. For more information, contact Wescan Optical at 514-383-0042 or kliik.com.


ARNO’S NEW ROUGE COLLECTION EXUDES ARTISTRY. Romantic European fashion and radiant South American artistry unite in the Rouge collection which features 33 ophthalmic frames and 11 Rxable sunglasses for women. Handmade of both metal and acetate, the line offers bi-colored, tri-colored, rimless, semi-rimless, and full-rimmed models, as well as spring hinges. This progressive-friendly collection stands out with styles that boast thick acetate temples adorned with Swarovski crystals. For more information, contact Arno Optical Corp. at 800-822-2766 or arnooptical.com.


Inspired by the “savoir vivre” of the 1920s, this new optical collection reinterprets classical shapes and vintage designs with a contemporary twist. Blending sporty and casual attitude with elegant and chic fashion, Style No. LA12244 boldly creates a smart look for women with its acetate frame, modern shape, and expressionistic color blocking. It comes in black/brown, navy/white, brown/red, and crystal/white. For more information, contact Charmant USA, A Division of Charmant Inc at 800-272-2042 or charmant-usa.com.

PERSOL BY LUXOTTICA CONTINUES TO BE AN ITALIAN DESIGN ICON. The use of celluloid acetate carving sets Persol’s Spring/Summer 2010 collection apart from others that came before. This is a special artisan technique that’s used to create exclusive patterns and prints. The line features a plethora of both ophthalmic and sunglass frames with iconic elements reinterpreted with a new twist. Frame colors range from cool neutral shades to bold combinations and rare touches. For more information, contact Luxottica Group at 800-422-2020 or luxottica.com.


Each frame in the 2010 Nautica collection reflects the theme of water with details inspired by nautical elements. For example, bevel-edged temples are derived from a boat’s hull, while the horizon line logo treatment also keeps the nautical theme alive. Style No. N5047S (shown here) leads the pack with its unique aviator design: crafted using milled metal, it folds to fit in the palm of your hand and features polarized lenses. For more information, contact Marchon Eyewear at 800-645-1300 or marchon.com.

REM PUTS A SMILE ON WOMEN’S FACES WITH LIPSTICK. A vibrant color palette and striking patterns make this new house brand from REM stand out. For sassy, smart women aged 18 to 45, this chic and flirty eyewear collection features 10 frames—three in acetate and seven in metal. Each frame comes with a pink Lipstick vinyl case that hides a mirror and custom lipstick holder. Women who refuse to compromise style for value will appreciate this head-turning collection. For more information, contact REM Eyewear at 800-423-3023 or remeyewear.com.


AQUAMARINE INSPIRATION TAKES OVER MOREL’S KOALI. Axinelle, Koali’s latest optical collection, is derived from the axinella—a colorful sea sponge. Drawing on contrasts, both in frame materials and colors, Axinelle comes in five shapes: four full-rimmed frames and one semi-rimless front. The injected-plastic temples have an almost plant-like appearance. Velvety-textured and colored elastomer envelops the temples, which takes on the form of an axinella sea sponge. For more information, contact Morel at 800-526-8838 or morel-france.com.


Men with large sized heads no longer will have to search too far to find the right fit. Spanning across ClearVision’s most popular brands—BCBGMAXAZRIA, Cole Haan, IZOD, and its house brand collection—XLFIT™ offers wider bridges and larger eye sizes to match fuller faces and wider PDs. Longer temples, extra strength spring hinges, and extended end pieces also maximize comfort for wearers. For more information, contact ClearVision Optical Co. at 800-645-3733 or cvoptical.com.

L’AMY GEARS UP FOR THE OUTDOORS WITH COLUMBIA. Three new Columbia ophthalmics feature tri-injected megol rubber-encased temples that are soft to the touch and become tacky when wet, thus providing a secure fit that grips. This high-quality megol rubber resists breakdown over time due to acids found in skin oil and won’t harden, crack, or discolor in time. Extremely lightweight, these tri-injected frames also offer long-wear comfort, durability, and a cool sports look. For more information, contact L’Amy America at 800-USA-LAMY or lamyamerica.com.


Often described as the hours between midnight and 5am, O Dark 30 is 1960s jargon for the 30 minutes before sunrise. This modern, edgy line boasts jeweled metal embellishments, gothic-inspired details, tattoo-like branding, and metallic temple tips. The initial collection is made up of 18 ophthalmics and six sunglasses, which are available with polarized lenses. Using both metal and acetate, the ophthalmics are offered in wearable rectangular and oval shapes, while the sunglasses include large aviators and rectangular wraps. For more information, contact C220, llc at
877-399-0056 or odark30.com.


SAFILO INTRODUCES A COLOR-CHANGING JUICY STYLE. Juicy Couture’s new Quirky sunglass features a cool color change effect that uses bright pop colors beveling on the front, allowing the colors to change with each and every head turn. Offered in unexpected color combinations of black hot pink, brown pink, teal pink, and seafoam lemon, this plastic aviator dons branded details like the signature heart cutout on the right temple tip, a hidden “Live for Sugar” on the temple’s interior, and the Juicy Couture logo on the left temple. For more information, contact Safilo USA at 800-631-1188 or safilo.com.


WALMAN BRINGS CALLAWAY TO FASHION SUNWEAR AND OPHTHALMICS. Callaway Golf is lending its name to a new trend-setting line of Callaway® Sunwear featuring NEOX® Transitions® SOLFX® outdoor lenses, as well as to an ophthalmic fashion frame collection. The specialty lenses are available in polycarbonate in an assortment of base curves, including an 8-base design to fulfill the Rx requirement of high-wrap sports frames and digital progressive lens offerings. The sunwear line and Neox Transitions SOLFX sun lenses debut in April, while the ophthalmic frames are slated for a May release. For more information, contact Walman Optical at 800-926-9276 or walman.com.


SUMMER. Five ophthalmics and five sunglasses have been added to the Baby Phat collection. Infused with exciting details such as pearl embellishments, animal prints, and crystal temples, the ophthlamic frames range from classic shapes with striking temples in zebra print to vibrant purple and blue marbles. The new sunwear includes four plastics and one metal style in bright colors like red, yellow, and turquoise, as well as eggplant, black, and tortoise. Rhinestone accents are sure to please Baby Phat customers. For more information, contact MODO Eyewear at 800-223-7610 or modobiz.com.


BY TURA. Progressive-friendly Style No. L688 offers all-in-one contemporary fashion and comfort. Featuring a feminine modified rectangular front with softened corners, this frame stands out due to its temple and endpiece laser/acid etched diamond pattern. Style No. L688 comes in gunmetal, light brown, and mahogany. For more information, contact Tura at 800-242-8872 or tura.com.

ALTAIR’S LATEST REFLECTS A BAY AREA INFLUENCE. The Altair California line has added a San Francisco collection that includes six new ophthalmics inspired by the colors and textures found in the city by the bay. Mission Bay, North Beach, and Laurel Heights are for women, while Ocean Beach, Union Square, and Embarcadero make up the men’s styles. Details range from multi-colored acetate and bamboo-inspired temples to two-tone colors, wood-inspired, and checkerboard acetate. For more information, contact Altair Eyewear at 800-505-5557 or altaireyewear.com.


GIRLS LOOK FLY WITH BABY BANZ’S JUNIOR BANZ. Older kids want style served up with their sun protection, and that’s just what Baby BanZ’s Junior BanZ provides. Featuring UV400 polarized polycarbonate lenses and sturdy frames, these babies come in cool shapes and colors to satisfy even the most discerning girl. Junior BanZ come with a solid pink neoprene carrying case with a zipper clasp and removable strap for active girls on the go. For more information, contact Baby Banz at 877-333-0074 or babybanz.com.


Leave A Reply