18-CARAT SEASON
The Tom Ford Eyewear Holiday Edition features two exclusive gold-plated styles. Designed and created for…
CRYSTAL CLEAR
Often bold in shape yet simultaneously subtle due to their lack of color, these frames…
A HOME FOR HOUSE BRANDS
The go-to frames for many ECPs, they’re not licensed by major designers nor endorsed by…
ECPs CHOOSE HOUSE BRANDS
What differentiates house brands and how to choose and promote them. WHAT DIFFERENTIATES HOUSE BRANDS?…
INTERCHANGEABLE TEMPLES
In less than one minute, you can change the temples on Thema Optical’s iGreen Hi-Tech…
A NEW ERA IN EYEWEAR
Synonymous with independent eyewear, house brands are uniquely developed and free of licenses and corporate…
SOMETHING EXTRA
A side shield or spoiler turns your typical eyewear frames into glacier glasses or a…
GOGGLES TO WEATHER THE SLOPES
Tints that darken or lighten at the press of a button, quick-change lenses and cylindrical…
ALL STARS
ECPS DISCUSS THEIR PATIENTS AND THEIR PREFERENCES IN THE WIDE WORLD OF SPORT EYEWEAR. In…
CRYSTAL BALL
ECPs GIVE THEIR TAKE ON HOT TRENDS FOR 2018. VCPN set out to find the…
SUNNY EXPOSITION
THE FORECAST IS BRIGHT FOR THE COMING SUNWEAR SEASON Fashion, function and fun are three…
SUNSYNC DRIVE XT ACTIVATE BEHIND WINDSHIELD
VSP Optics introduced SunSync Drive XT extra-active, light-reactive lenses that get darker and stay dark…
OFF THE CHAIN
A hit since first appearing on Shark Tank, the ReadeREST attaches to patients’ clothing to provide a handy place to hold their glasses.
TAKE COVER
Patients can now customize how much UV and high energy visible (HEV) blue light to…
HEAVY METAL
Inlaid materials are a recurrent theme in today’s frame styles, and metal inlays are among those seen most frequently. 1.…
PUTTING THE ‘FUN’ IN FUNCTIONAL
Function and form come first in WestGroupe’s Superflex Kids, designed for both fit and, ultimately, for fun. The function…