Ennco’s Floating Boxes are sold in sets of three per column.
Eyewear displays can add some serious pizzazz to the frames you carry.
When it comes to displaying frames in an optical store, it’s easy to forget your frame display units because you’ve become so accustomed to them. It might be time to take a closer look in order to upgrade the look of your displays so they really pop.

A popular option from Fashion Optical Displays is its Designer Series Collection. Fashion Optical offers many options including a choice of frame support systems, mirrors and shelving styles, a wide variety of soffit designs and hardware styles, varying frame capacities, and options covering a range of hardwood and laminate materials.

Any of the Designer Series display collections can incorporate patented Shadow Reduction Technology (SRT), which provides impressive clarity in frame presentation.

Looking for a special way to display sunglasses or specialty frames? The company’s Security Rotating Island spins 360° and holds up to 60 frames in locking metal security frame supports to keep those high-end frames from “walking” out the door. And the island’s sleek contemporary styling with natural hardwood and decorative laminate will look great in most dispensaries.

Eye Designs’ Hamilton Collection utilizes crafted wood veneers and detail moldings.
Fashion Optical’s Security Rotating Island spins 360° and holds up to 60 frames in locking metal security frame supports.
Available in configurations that utilize light boxes and small acrylic cubes with LED lighting, large acrylic cubes with LED lighting, or all glass shelves, OpticalDisplays.com’s recently introduced Quad™ Cable Display Systems are ideal for eyecare professionals (ECPs) who want to set up suspended window displays to highlight new eyewear or accessories. All systems include galvanized steel cables for floor-to-ceiling installation and anodized aluminum fittings. In addition, kits include edge-lit graphic panels for displaying marketing messages.

The frame displays from Magic Design offer something for everyone. The cabinets can be customized with style choices, laminate color, wood color, and metal trim choice. A popular cabinet selection is the Open Etagere style that works well in front of a store window. All sides of the cabinet are open so frames are visible from inside the store as well as passersby. The Security Etagere is another good display option and has glass on all sides with doors that lock for added security. Both styles have storage beneath the display.

Not just a display company, Eye Designs works with ECPs on the design and layout of their office space. The company will supply floor schematics to illustrate traffic flow, display placement, and staff positioning, as well electrical, reflective ceiling, and dimensional plans.

The Hamilton Collection utilizes exquisitely crafted wood veneers and detail moldings on the top and sides to communicate a sophisticated office environment. Distinctive spacing of Wave™ Frame Holders allow for specific merchandising and branding. Other features include bun feet and raised panel doors.


Helping ECPs create functional and attractive eyewear presentations, CNS Frame Displays offers a variety of optical displays including floor standing, wall mountable, rotating, and countertop options. It also has several striking window displays. For example, its SV16 Ceiling Mount Display consists of polished acrylic panel in different colors and finishes with acrylic shelves in dual-satin. Stainless steel cables allows for mounting between the ceiling and floor.
BRIGHT LIGHTS, BIG SALES Frame display companies place great emphasis on the importance of lighting. According to Barbara Wright, it’s worth considering the addition of halogen or LED track lights and making sure the lights are directed onto the frames. Ennco Display Systems promotes the Luma Wall display that can be outfitted with colored backlights to enhance the aura of the space. Bright Display suggests the best way to display frames is on well-lit shelves. Most of Fashion Optical Displays’ collections are lit from above with quartz halogen lighting to enhance color and temple details. Take a close look at your own displays and make sure you aren’t left in the dark.

Unlike laminate and wood furniture, Bright Displays offers its Floor Cube Displays to add a unique touch. These clear cubes are available in six- or seven-cube sets. They can sit alone on the floor for a more modern look or add a designer flare with a wood base to coordinate with the other furniture in your store. Up to 70 frames can be nicely displayed in a cube set without looking too busy or crowded.

The Floor Cube Displays from Bright Displays are available in sets of six or seven cubes.
The company Ennco Display Systems offers two levels of design services: complete office design and a free dispensary plan. Its complete office design consists of three concept development stages focusing on workflow, design development with the floor plan and furnishing schedule, and implementation.

For clients who just need assistance with the retail environment in their office, the complimentary Dispensary Furnishing Plan offers ECPs an eye-popping 3D plan. Working with Ennco’s stock furnishings and its dispensary floor plan, the company creates an ideal design solution for the space being evaluated.

One eye-catching display is the Floating Boxes. The display boxes are suspended on cables and appear to, well, float. Sold in sets of three per column, the Floating Boxes are excellent room dividers or as window displays intended to get patients to slow down and take a closer look.

Another optical design company, Barbara Wright Design works on a two-phase basis. First it presents a floor plan followed by a design concept phase complete with a 3D illustration to help you visualize the new layout. If you just need some advice for your own design plan or want to fix a bottleneck issue, Barbara Wright Design is available for telephone or on-site consultations.

Frame display units play an integral role in highlighting any optical business’ eyewear. Whether you need one display to complete your space or a whole new facelift for your store, there are frame display options to facilitate better presentation.

Kim Pickett is a certified ophthalmic medical technologist and ophthalmic writer in Minneapolis, MN.


Barbara Wright Design

888-422-0361 • barbarawrightdesign.com

Bright Display, Inc
800-777-0734 • brightdisplay.com

CNS Frame Displays
877-274-9300 • framedisplays.com

Ennco Display Systems
800-833-6626 • ennco.com

Eye Designs
800-346-8890 • eyedesigns.com

Fashion Optical Displays
800-824-4106 • fashionoptical.com

Magic Design
800-862-6244 • optical-design.com

610-489-7620 • opticaldisplays.com

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