HOYA’s consumer website offers patients a wealth of information, including specifics about the technology behind HOYA lenses.

Keep patients interested and engaged with the help of electronic education resources.

As a culture, we are constantly plugged in. With just about everyone toting around a smartphone, tablet, laptop, or a combination of these devices, it has never been easier to share information electronically. Several companies offer clever ways for eyecare professionals (ECPs) to provide education through electronic means to patients, both in the exam room and the dispensary.

Visual aids are incredibly effective in helping ECPs better explain an eye condition, such as cataracts, which is a common diagnosis seen in most eye offices. WebMD offers a straightforward, interesting slideshow that explains several aspects of cataracts including symptoms, causes, and surgery. Patients can flip through the 20 colorful slides at their own pace on an office computer while they are waiting to be seen.

Shamir’s Mr. Progresso offers entertaining insight into how Shamir lenses are individualized and help relieve headache and neck pain.

Another useful tool is WebMD’s Eye TV, sponsored by Bausch + Lomb. This is a group of short videos describing a variety of conditions including pink eye, glaucoma, macular degeneration, and diabetic retinopathy. ECPs can even set up individualized playlists to keep favorite clips on hand.

Dry eye is a disease we encounter almost every day in our eye office. “Frequently Asked Questions about Dry Eye Syndrome” from Allergan, available in the Patient Education section of allerganoptometry.com, is a concise downloadable document that addresses this common eye problem.

Alcon Laboratories, Inc. powers myeyes.com, is another patient-friendly website designed to improve eyecare education. The site features a state-of-the-art 3D virtual eye, interactive tools, and videos that cover eye conditions and topics of interest including astigmatism, cataracts, and presbyopia; eye nutrition and contact lens care. ECPs can leverage the site by sharing the information on patients’ personal digital devices during appointments.

FOR GOOD MEASURE In addition to providing patient education, iPads are effective tools for capturing measurements. Nikon’s Capture-i unit, compatible with both the iPad 3 and iPad 4, is a portable system that works when plugged into the iPad’s audio jack. It has a stand to ensure stability and does not require an Internet connection.

ECPs can always use help with time management. Nothing seems to put on the brakes in a clinic schedule quite like teaching insertion and removal to a new contact lens patient. One timesaver will certainly be the video Inserting and Removing Contact Lenses by Bausch + Lomb, at bausch.com
. Patients can watch the brief video before attempting the process, which will save you time.

For teens getting their first contact lenses, CooperVision’s four-page, downloadable handout What Teens and Parents Need to Know About Contact Lenses is an excellent starting point. These materials can reside in a brochure rack near the patient seating area, or the receptionist can present them as the patient checks in. It’s also available at AllAboutVision.com in the Downloads section.

The Transitions Lens Comparison Chart offers patients a helpful breakdown as they consider their options.

On a busy day, your patients may have to wait in the dispensary area, so why not offer some education and entertainment at the same time? Shamir Insight, Inc. has the quirky and fun Mr. Progresso videos, which detail the company’s latest progressive technology. These animated videos describe how Shamir lenses are individualized and help relieve headache and neck pain. Mr. Progresso makes an often less-than-exciting topic quite amusing!

If you offer patients lenses from HOYA Vision Care, North America, you can introduce them to several resources that are sure to capture their attention. On HOYA’s consumer website, hoyavision.com, patients can learn more about the technology behind HOYA lenses, HOYA also offers content on its own YouTube channel (HOYA Vision), home from its digital characters, Dr. Graham and Professor Murray.

The website for Essilor of America, Inc.’s Crizal® line, crizal.com, offers multiple patient teaching tools. The Crizal Benefits page, found under About Crizal, shows an ordinary lens next to a Crizal No-Glare lens and then demonstrates how Crizal helps protect each “enemy of clear vision”: smudge, scratch, dust, water, and glare, as compared to the ordinary lens.

Ultra-violet (UV) protection can be a confusing concept, and Crizal also has several educational videos on crizal.com in the Crizal Videos section under About Crizal that help address this issue. Less than three minutes each, the videos, including The Complete Story about UV, Are UV Rays Really Harmful to My Eyes?, and The Invisible Dangers of UV, are clear and concise.

The Guy’s Guide to Readers, from The Vision Council, can be printed out from eyecessorize.com.

VSP Vision Care (VSP) provides brief descriptions of lens types and options within the Glasses, Contacts & LASIK section under the Members tab on vsp.com. The lens guide includes a description of popular lens types and options as well as the typical discount VSP members receive through their plan. Listed options include choices like anti-reflective treatment, polycarbonate lenses, scratch-resistant treatment, and UV protection.

Another simple tool is the Transitions® Lens Comparison Chart found at transitions.com (under Why Transitions). If a patient is considering an indoor-to-outdoor usage lens, this downloadable chart is ideal for comparing the benefits of the different products. Four Transitions lens choices are shown across the top of the chart and options like indoor clarity, speed to darken, and behind the windshield activation are displayed down the left side. Selecting a Transitions lens for each patient is now quick and easy.

If you carry over-the-counter readers, The Guy’s Guide to Readers is another tool worth considering. Copies of this printable chart from The Vision Council at eyecessorize.com can be kept near any display of readers. The instructions are on the card, which demonstrates to patients what power of readers is appropriate for them.

The most informed patients are also most likely to actively participate in their health care and purchases. Resources like these are inexpensive ways to impress and enlighten patients throughout their visit. Share some of these educational tools and see how effective they are.

Kim Pickett is a certified ophthalmic medical technologist and ophthalmic writer in Minneapolis, MN.


All About Vision
858-454-2145 • allaboutvision.com

Alcon Laboratories, Inc.
800-451-3937 • myeyes.com

800-347-4500 • allerganoptometry.com

Bausch + Lomb
800-828-9030 • bausch.com

855-526-6737 • coopervision.com

Essilor of America, Inc.
800-542-5668 • crizalusa.com

HOYA Vision Care, North America
877-528-1939 • hoyavision.com

Nikon Optical USA, Inc.
877-767-8033 • nikonlenswear.us

Shamir Insight, Inc.
877-514-8330 • shamirlens.com

Transitions Optical, Inc.
800-848-1506 • transitions.com

The Vision Council
703-548-4560 • eyecessorize.com

Vision Services Plan (VSP)
800-877-7195 • vsp.com



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