KOWA GETS ACTIVE. Kowa Optimed has joined forces with software developer EMRlogic Systems, Inc. to launch activeHR™, which the company describes as a “platform for the future.” According to the company, this fully integrated eyecare software solution “draws flawless consistency for patient workflow and patient care. It features a complete business, optical, and clinical management system. activeHR is powered by InterSystems technology. For more information, contact Kowa Optimed Inc. at 800-966-5692 or kowa-usa.com.

. Improving the experience for practices and patients alike, Smile Reminder introduces a “Glasses Ready” feature that will save ECPs time and money. Offered through its

communications platform, Smile Reminder’s new feature sends out an automated message via text, e-mail, or both, alerting patients when their eyewear is ready to be picked up. For more information, contact Smile Reminder at 866-605-6867 or smilereminder.com.

ANSI SETS NEW STANDARD FOR PRESCRIPTION LENSES. The 2010 ANSI Z80.1 standard for prescription lenses can be purchased at webstore.ansi.org. This update, overseen by the Z80 Accredited Standards Committee for Ophthalmic Optics, serves as a guideline for ECPs and labs, and is relevant to all edged or assembled prescription ophthalmic spectacle lenses as well as uncut lenses supplied by labs for filling prescriptions. Updates include standards for measurement of transmission power, use of compensated power, lens durability and abrasion resistance, and anti-reflective lens requirements. For more information, contact the American National Standards Institute at 202-293-8020 or ansi.org.

TOTAL IMMERSION HAS AN APP FOR THAT. Using augmented reality face tracking, Total Immersion has launched a mobile commerce application that lets patients test-drive and purchase frames directly through their iPhone® 4. Consumers can see inventory from a retailer, try different styles, and even share photos via social networks. Transactions can be completed online or consumers can be directed to the nearest retailer to make the purchase in person. For more information, contact Total Immersion at 323-617-5577 or t-immersion.com.


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